EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. Zero Search Results Appear in SERPS. Across the 10,000 SERPs in Moz’s data set, 51% had less than 10 traditional organic results. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

seo.co

JANUARY 14, 2024

Your backlinks are published on pages with high-quality content. The ideal format for these pages is to create a long FAQ section that answers every question prospects might have about their situation and the cases you take. Legal reviews also reveal your work ethic, dedication to customer service, and legal knowledge.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). You can then use more of your paid media budget to focus on your remarketing efforts and customer retention strategy.

eCommerce 52

eCommerce Traffic Organization SEO 52

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Yes, prioritize long-tail keywords.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". If that's the case, suddenly you now have an entire topic around breathable fabrics for which you can create content for your customers.". How to Win at The New Zero-Click Game.

Keywords 88

Keywords Hubspot SEO Research 88

Hubspot

FEBRUARY 20, 2020

Unfortunately, that leads to a new problem: the SERPs are getting a little overcrowded. Ultimately, it's more important than ever to be intentional about your website and the content you publish. At Sales Hacker, we had an aggressive publishing schedule, with 4-5 new blog posts going live each week. Keyword difficulty is rising.

Organic Leads 99

Organic Leads Lead Ranking Lead Scoring SEO 99

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). The use of intent data will become vital in analyzing the customers’ expectations & accordingly articulating the pieces of content.

SEO 59

SEO Practices Google Brand Identity 59

ClearVoice

JUNE 21, 2022

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. It fosters a connection with your potential buyers so you can turn leads into paying customers. They don’t have the expertise to develop topics that address the needs of their target customers.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Moz

JULY 17, 2019

Cindy Krum— Fraggles, Mobile-First Indexing, & the SERP of the Future. Custom extraction is a great tool for finding missed CRO opportunities. You can also use custom extraction to find what product recommendations you or your customers are using at scale! However, links are more correllated with long tail searches.

Lead Scoring 45

Lead Scoring Lead Ranking SERP Ideal Customer Profiles 45

Single Grain

AUGUST 20, 2020

These strategies will give you a distinct competitive edge and can help you get that much sought-after boost in the SERPs. Advanced SEO Tip #1: Create an FAQ Page Schema. Many brands have an FAQ page on their site already to address the most popular customer questions, overcome objections, and even educate the customer.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Single Grain

DECEMBER 20, 2023

Programmatic SEO keyword research , in contrast, focuses on low-search-volume, low-competition keywords , specifically targeting long-tail keywords with three or more words. The combination of head terms and modifiers results in long-tail keywords.

SEO 52

SEO Long Tail Marketing Keywords Content 52

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Long-Form Content. Brand SERP Optimization. Mobile SEO.

SEO 138

SEO Trends Content Marketing SERP 138

Hubspot

APRIL 5, 2013

For example, you wouldn’t want to set a goal of converting more leads to customers if you didn’t have any visitors converting to leads in the first place -- you can’t pull people through the funnel until you’ve gotten them there in the first place. 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Single Grain

JANUARY 29, 2020

Software as a service (SaaS) is a business model in which customers pay to use software that is hosted on a remote computer. has more than 350,000 subscribers to their blog (which features marketing, sales, agency and customer success content). Why do you need to get to the top of the SERPs so bad? Should SaaS Companies Do SEO?

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

seo.co

JUNE 11, 2023

However, long-tail keywords are just the first step to the evolution a proper content marketing strategy. Long-Tail Keyword Research After picking the main topic (hub), you have to decide the sub-topics (spokes) for the central hub. Spokes include long-tail keywords covering multiple specific angles of the entire topic.

Lead Ranking 64

Lead Ranking Long Tail Marketing SEO Lead Scoring 64

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. What’s E-A-T? We’ll get to that shortly. These aspects weigh heavily into Google’s algorithm.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. What’s E-A-T? We’ll get to that shortly. These aspects weigh heavily into Google’s algorithm.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Marketing Insider Group

MARCH 22, 2021

You wouldn’t expect someone to morph into a loyal customer after seeing one piece of content from your brand – that’s ridiculous. In that order too: Customer loyalty, sales, lead nurturing, and even lead generation all come second to those main goals. 10 FAQs About Software as a Service. Can I customize my SaaS?

Top of Funnel 295

Top of Funnel Paid Content Lead Scoring Lead Ranking 295

Single Grain

FEBRUARY 8, 2023

Choose a question that addresses and solves a common problem your customers have, as it will act as an authority builder for your website in the eyes of search engines. The “People Also Ask” questions in the Google SERPs make for great titles for your H2 and H3 sections. Think of a topic from a buyer’s/reader’s perspective.

Traffic 59

Traffic Lead Scoring Lead Ranking Long Tail Marketing 59

accelerate agency

APRIL 27, 2021

Instead, current SEO practices focus far more on the quality of the content, customer intent and ‘E-A-T’. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. Custom goal values (for instance, number of newsletter sign ups). SERP rankings.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Single Grain

SEPTEMBER 20, 2022

A content marketing agency is a specialized firm that creates content as per the digital marketing needs of your business and, often, helps publish and promote it, too. Pricing: They offer custom pricing based on your business needs. Pricing: They offer custom pricing based on your business needs. How do you assess that?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Single Grain

JANUARY 17, 2024

Concise and Compelling Title Tags The title tag, essentially the title of your webpage, appears prominently in the SERPs : It should be concise, typically under 60 characters, to prevent it from being truncated. Long-Tail Keywords: Don’t overlook long-tail keywords — longer and more specific phrases.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Optinmonster

AUGUST 27, 2023

Are you using content marketing effectively to reach your customers and grow your business? It’s all about telling your target audience about your products and services so they want to become customers. To easily collect customer feedback on your site, you can create a survey with WPForms. What is your publishing schedule?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100