DivvyHQ

MARCH 5, 2020

If you publish it, they will come. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

MARCH 5, 2020

If you publish it, they will come. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your content, post-creation. This is certainly not the case these days. Need some pointers? Read on.

Distribution 52

Distribution Content Content Marketing Effectiveness 52

DivvyHQ

JULY 22, 2019

For example, here at DivvyHQ, our main themes include: Content strategy. Apart from general news and updates, all content on the DivvyHQ blog fits into one or more of these categories or themes. Randomly publishing content about wider topics outside the scope of these main themes could lead to some marketing blunders.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

DivvyHQ

JULY 10, 2019

billion in 2018 , your software should be the central hub for managing content schedules, strategies, and distribution. Capability to quickly create or change publishing schedules. Ability to recalculate production schedules as publishing dates change. With the global market for content marketing software growing to $9.59

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Launch Marketing

AUGUST 30, 2017

Some technologies help you create content, some help you distribute content, and still others help you measure the effectiveness of content. DivvyHQ is a cloud-based project management tool with specific functionality for content teams. Content creation and social publishing directly from the platform.

Planning 64

Planning Tools Work Management Marketing Management 64

DivvyHQ

MAY 16, 2019

Once the video is complete, then you have your distribution and social media teams that need to post and share it. What if the video mentioned above is ready to publish, but something changed with your product so you need to make adjustments? Enables custom configurations based on your needs. Offers powerful filtering.

Planning 94

Planning Content Marketing ROI Content 94

DivvyHQ

AUGUST 12, 2019

Content Marketing Institute (CMI) recently published the Content Marketing 2019: Benchmarks, Budgets, and Trends—North America and delivered some interesting findings on enterprise content marketing. It defines the very specific and day-to-day management of your content projects, their progress, and when they will be published.

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

DivvyHQ

APRIL 8, 2016

If you don’t have much in the budget for paid distribution, then you should set proper expectations for the slower growth that comes with building an owned audience and or earning prime placement in third-party channels. Buyer-focused blog content is published weekly to build a subscriber list.

Distribution 40

Distribution Promotion Top of Funnel Microsite 40

DivvyHQ

JULY 23, 2019

You produce and publish content for your brand like a champ, but how do you know if it’s effective? Social media is one of your main areas of content distribution. Customer acquisition costs. Customer lifetime value. Well, you won’t unless you measure it. Conversions via contact forms, free trials or demo requests.

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. It’s a challenging juggling act.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Marketing Insider Group

SEPTEMBER 13, 2021

Making an investment to consistently publish content that your target audience wants to consume to drive business outcomes (leads, sales, etc.) Where you’ll distribute the content. A strategy will define your distribution methods. Content marketing is the consistent publishing of relevant content that drives business outcomes.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

DivvyHQ

JUNE 12, 2017

Here at DivvyHQ we have the joy and privilege of working with organizations both large and small. It’s harder than ever to get in front of customers, so bring on the silver bullets! The truth is, there’s merit to leveraging tried and true tactics and channels for reaching customers, as long as they still work.

Effectiveness 41

Effectiveness Content Planning Tactics 41

Marketing Insider Group

AUGUST 30, 2021

You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. When you understand what content marketing really is , you know that means sticking to a publishing schedule. Can you create custom workflows? Even better?

Template 361

Template Top of Funnel Enterprise Management Work Management 361

DivvyHQ

APRIL 23, 2019

Successful brands know who they are, and live that personality in all customer touch points they design. They even talk about the fact that the system of making, distributing, and selling goods needs a makeover. That’s because traditional brands have a lot of markup at retail due to the distribution channels.

Personalization 91

Personalization Branding Brand Identity Bundling 91

DivvyHQ

AUGUST 23, 2017

Our customers have come to expect the same real-time answers, experiences, and services they get from the likes of Netflix, Uber, or even food delivery services like GrubHub. Create a solid, strategic foundation for content publishing. Plan for future distribution & promotional tactics. robert_rose Click To Tweet.

Marketing Strategy 42

Marketing Strategy Marketing & Strategy Content Marketing Planning 42

DivvyHQ

MARCH 9, 2017

Before you hit publish, let’s consider the benefits and risks third-party platforms pose. For example, Medium – the brainchild of Twitter CEO Evan Ross – uses an algorithm to distribute content based on interest. Publishing with these services saves time and is cost-effective. There’s a built-in audience to leverage.

Marketing Automation Services 41

Marketing Automation Services CMS Development Kentico Advertising Mediums 41

DivvyHQ

AUGUST 20, 2019

You can use Woopra to map out the customer journey, track all visitor touch points, and help you uncover opportunities to boost your content marketing efforts. For instance, this tool may recommend you to publish a site map or to reduce meta descriptions to rank higher on Google. It shows how real people interact with the website.

Analysis 64

Analysis SEO Tools Content 64

Marketing Insider Group

MARCH 7, 2021

StockSnap is one of the best places to find free, quality high-resolution photos which you can use, modify and distribute without attribution, even for commercial purposes. Google Trends : I’m on this site almost every day just looking at the trends of various keywords, especially for our customers. Image & Graphic Creation.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363

DivvyHQ

JULY 13, 2017

Which is why earlier this week, we published a post that sought to answer the one question that seems to be eluding many marketers: What Is Content Marketing Strategy? These include content planning , execution , distribution , and measurement. Organize those needs to create a customer journey map of necessary content.

Marketing Strategy 41

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 41

DivvyHQ

JULY 31, 2020

Like a singer’s voice, your content communicates only as far as it can travel. The farther you want it to reach, the more you need to amplify it. Here are four content promotion techniques to maximize your content’s reach.

Promotion 83

Promotion Content Buyer's Journey Custom Publishing 83

DivvyHQ

MAY 13, 2019

It dictates your publishing schedule, content workflow and collaboration. In talking with our customers day in and day out, we often hear a similar story. How Can Your Customers, Fans, and Followers Impact Your Content Calendar? Your content calendar is the hub for everything you produce about your brand.

Buyer Personas 97

Buyer Personas Content Marketing Management Aggregators 97

DivvyHQ

JANUARY 8, 2018

Here at DivvyHQ, we love a good showdown. This includes content generation, distribution, team performance, and content performance measurement. Harvard Business Review recently published an interview with Hilary Mason, founder of machine intelligence research firm Fast Forward Labs. So good, right? Simply epic.

Marketing AI 56

Marketing AI Marketing Automation Services Marketing Automation Automation 56

DivvyHQ

JULY 11, 2017

If you work in marketing, you’ve probably noticed that content, social media, technology, and customer behavior are changing at light speed. Gaining, and keeping the attention of your customers has never been more challenging due to new technologies and media trends that create near-constant distraction among would-be customers.

Marketing Strategy 46

Marketing Strategy Marketing & Strategy Planning Content Marketing 46

DivvyHQ

SEPTEMBER 13, 2017

Your content mission drives the different topic categories and types of content you’ll produce, as well as the frequency at which you publish. It also ensures you publish at a regular cadence, instead of publishing in overwhelming spurts as content is completed and approved. on a Friday! Content Creation. But wait, there’s more!

Work Management 43

Work Management Marketing Management Software CMS Development 43

DivvyHQ

JUNE 7, 2017

In fact, working in content today means you’re locked in a constant battle with what we at DivvyHQ call the Content Cookie Monster (known in other circles as the “internet”). Start by answering some of the following questions: How often do you plan to publish? So should your brand be developing custom Snapchat filters?

Planning 40

Planning Content Advertising Agencies Creativity 40

DivvyHQ

MAY 14, 2019

The content manager’s main aim is to successfully carry out the business’ content marketing strategy by publishing and promoting content that achieves the goals set out in the strategy. This research might involve: Analyzing competitors’ content, messaging and distribution tactics. Publishing and Promoting Content.

Work Management 107

Work Management Marketing Management Planning Content Marketing 107

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. Publish your research on SlideShare. Click To Tweet. What’s the hook going to be?

Research 98

Research Planning Marketing Analytics Tools Stats 98

Webbiquity

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. 1) DivvyHQ. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

DivvyHQ

NOVEMBER 8, 2017

Here’s how Content Marketing Institute defines content marketing strategy: “It deals specifically with content marketing, and determines what content will build the customer base by helping people make decisions or solve problems at various points in their experience with the brand.”. Strategies for content distribution and promotion.

Budget Programs 40

Budget Programs Work Management Planning Marketing Management 40

DivvyHQ

SEPTEMBER 20, 2017

I n the coming weeks , we will be publishing posts on how to build your content marketing software stack across four key categories: Strategy & Planning Tools. No foul content plan survives contact with customers unscathed. Distribution. Publishing cadence. Content Creation & Optimization Tools. Measurement.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Marketing Management Software 40

DivvyHQ

SEPTEMBER 13, 2018

However, only 42% say they’re using calendars to track publish and launch dates, and just 22% rely upon this resource to manage all of their content marketing milestones. At their core, editorial calendar templates will almost always include publishing dates, titles, and author assignments, but other fields and inputs can vary wildly.

Template 40

Template Work Management Marketing Management Planning 40

DivvyHQ

OCTOBER 30, 2017

Okay it’s not the best joke, but comedy isn’t exactly what we do here at DivvyHQ. In addition to our ongoing video series, we recently published a free content marketing strategy guide featuring insights from 12 top content professionals. Legacy marketing and traditional advertising are built around single-touch customer interactions.

Planning 74

Planning Video Marketing Content Paid Search Agency 74

DivvyHQ

APRIL 29, 2019

Use automation for: Social media publishing and distribution. After all, better content delivers a better customer experience, and that’s important to you as an SMB. In fact, 43% of SMBs say that improving customer experience is a top strategy for revenue growth. Try DivvyHQ for free today.

SMB 79

SMB Enterprise Management Budget Programs Content Marketing 79