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The Growing Importance of Social Media in B2B Marketing

Top Rank Marketing

The state of B2B social media marketing 2023 saw a 20% increase in social media marketing investment by B2B marketers. And even as paid content distribution decreased overall (a drop of 14% from 2022 to 2023), the vast majority (85%) of those dollars went toward paid social media.

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What social media tasks to automate and what to personalize

Sprout Social

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Coordinating content creation and distribution efforts to maximize reach and impact.

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5 Ways to Get More People to Your Content

Content Marketing Institute

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Curate into multiple formats. Click To Tweet.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script | B2B

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1.

PR 68
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Everything You Need to Know About Paid Social Advertising

Digilant

This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality. billion people worldwide are using social media —more than 60 percent of the global population.

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UTM Tracking: The Major Key of Social ROI

Sprout Social

If you’re already using UTM codes, we’ll walk you through a few creative ways to incorporate link tracking that will support a cross functional social media strategy. Some other use cases for UTM tags include: Cross Functional Social Teams. Does your social team support multiple departments within your organization?

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12 Must-Have Tools and Tactics for Content Distribution and Promotion

ClearVoice

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.