What the US Marines Can Teach Your B2B Firm about Marketing and Sales
Marketing Craftmanship
FEBRUARY 5, 2013
Regardless of their title, job description or capacity to work the room at a social event, every B2B executive should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. that can be merchandised by the firm to keep the firm in play.
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