Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing
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FEBRUARY 13, 2023
Classifying your experiments means you can define a mix of substantial or disruptive test ideas. Experimentation helps with organizational innovation like sharing insights across the business, building cross function growth teams, and breaking down business and agency silos. Another example, this time from my own agency.
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