Cross-Selling Differentiation Digital Marketing Funnels Rules 
Zoominfo
OCTOBER 5, 2021
Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.
Contently
FEBRUARY 2, 2021
I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Objectives. web, email, blog, video).
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Brightedge
MAY 16, 2021
Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.
Liveintent
SEPTEMBER 8, 2021
Every successful marketer knows that acquiring email addresses is the backbone of a healthy marketing strategy. While sending messages to subscribers may be the first thing that comes to mind when you think about email acquisition principles, email marketing is only a small piece of the puzzle. ABC: Always Be Capturing.
Adobe Experience Cloud Blog
NOVEMBER 19, 2018
As a marketer & consultant, I often apply the same skills to decipher digital behaviors. The map audience interactions to specific journey milestones can help regulate messaging, optimize spend, and prove to stakeholders that marketing delivers daily results. Many marketers have not heard of digital journey mapping before.
Versium
AUGUST 14, 2018
When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. So this is a top-of-the-funnel activity, and I think it has legs.”
Versium
AUGUST 14, 2018
When those attributes are matched to an enterprise’s internal data and used in Versium’s machine learning models, clients improve customer acquisition, retention and cross-sell and upsell marketing activities, the company said. So this is a top-of-the-funnel activity, and I think it has legs.”
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