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5 Intent Data Stats That Can Shape Your B2B Sales Strategy

PureB2B

In B2B sales, actionable contact and prospecting information might be the most important piece of the “success” or “failure” puzzle. Did you know that sales reps, on average, waste about 60 minutes per day due to poor data ? For some businesses, that’s almost manageable.

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Inbound Marketing in B2B: How to Calculate ROI

Inbox Insight

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. Being able to effectively calculate ROI for different inbound tactics also helps you decide on the best ways to move forward.

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5 Ways to Improve Your Email Marketing with CRM

GreenRope

5 Ways to Improve Your Email Marketing with CRM. Both of these stats tell us a lot about the importance and effectiveness of email marketing. Because of the generous ROI of email marketing, there is a lot of competition to stand out in the Inbox. The importance of CRM in Email Marketing. 1 Personalization.

CRM 52
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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

You’re peppering them into your marketing, sales, support, and elsewhere throughout your business. You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Measure Your Video Marketing ROI 6.

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Why Agile CRM integrations are better than Waterfall

Valasys

Since the very inception of the B2B businesses, customer relationship management has been in use in some way or the other. However, the development of CRM software is fairly new. Agile CRM integrations complement the organizations incurring increased change. Agile CRM Integrations.

CRM 98
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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Yet, how to achieve that perfect ROI? Creativity and ROI. The impact of branding and moment marketing on sales.

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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 B2C automation can be used in numerous ways, from drip campaigns to sales campaigns. And many more!! billion users in 2025.