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Content Marketing Requires the Mindset of a Publisher

Sales Engine

But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. In case it is, make sure you have a value-added conversion mechanism (like a download form for a meaty white paper) so you learn more about who they are and what they’re interested in. #3. B2B Marketing Blog RSS.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. RSS Feeds » LEADERSHIP. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. Sometimes we all need a refresher or we need to make sure our team and our colleagues are all on the same page.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

“People said they couldn’t remember downloading the white paper.” At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost. The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. 2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). This white paper aims to change that perception of them.

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B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

markempa

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. Click image to enlarge) Dont try to "sell" me - Im not ready!

Webcast 120
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Building a ROMI Calculator

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. Please contact Gossamar for credentials. You can leave a response , or trackback from your own site.

ROMI 40
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Social Pros 19 – Scott Stratten, UnMarketing

Convince & Convert

The RSS feed is: [link]. Please Support Our Sponsors. We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Jay : Not every company wants a giant CRM platform.