Content Marketing Requires the Mindset of a Publisher
Sales Engine
OCTOBER 16, 2015
But with everyone jumping on the content marketing bandwagon, it’s not enough to publish a blog or a white paper. In case it is, make sure you have a value-added conversion mechanism (like a download form for a meaty white paper) so you learn more about who they are and what they’re interested in. #3. B2B Marketing Blog RSS.
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