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Marketing Insider Group
DECEMBER 28, 2020
For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Check out the video below from CMWorld 2019 for a good overview.
Webbiquity
JUNE 15, 2021
To attract more email opt-ins, you need to offer an incentive that’s valuable and unique. This is where lead magnets come in, as an integral part of email marketing. What is a lead magnet? Here, lead magnets with useful and relevant content come in handy for businesses of all sizes and industries.
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Inbox Insight
MAY 31, 2024
Lead generation strategies have evolved significantly due to economic pressures and technological shifts. With global forecasts predicting economic downturns, businesses, especially larger ones, faced tightened budgets affecting marketing efforts. What are the biggest B2B lead generation trends?
Webbiquity
MAY 4, 2020
Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business? Sponsored post.
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams.
Zoominfo
MARCH 3, 2021
Each sales rep on that team spends one hour a week prioritizing leads. By automating that step using a scoring trigger, they collectively save 50 hours a week, and over 2,500 hours annually that can instead be put towards other, more important sales activities. This is where automation comes in — CRM automation, to be exact.
Marketing Insider Group
OCTOBER 27, 2020
If you haven’t shifted to an all-in perspective on content, you’ll want to know about these proven ways that content supports sales and leads to higher profitability. B2B buyers are changing; they seek out more informational and educational content to solve problems. Blog writing services are a smart option (more on outsourcing later).
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