Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. The CTR or Click-through Rate measures how often people who are served an ad actually click on it.
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