Single Grain

JUNE 7, 2023

When we talk about PPC for ecommerce, we’re referring to the strategies and best practices that help you use this form of advertising to make more money with your online store. So, how are these strategies any different from those used in regular PPC advertising? Still not convinced? What is it you want to achieve here?

PPC 52

PPC eCommerce Practices Effectiveness 52

Single Grain

NOVEMBER 27, 2023

For many companies, creating local landing pages can satisfy advertising and organic SEO tactics. This article explores local landing pages, focusing on Local Services Ads (LSAs), local SEO tactics, and potential expansion into international markets like Europe. Optimize On-page SEO: Optimize each local landing page for on-page SEO.

Landing Pages 52

Landing Pages Work Management SEO Paid Search Agency 52

Single Grain

MAY 11, 2023

Digital marketing has become a pillar of practically every successful business by driving sales, sharing brand messaging, and creating a digital “home base” for relevant brands everywhere. Cost per click (CPC) : The average cost you pay for each click on your ad. Cost per click (CPC) : The average cost you pay for each click.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Go Beyond SEO

AUGUST 31, 2018

There are a ton of ways you could ultimately structure your campaigns, but of course, there are some best practices to consider: Create separate Search Campaigns for your brand keywords. PPC Ad Copy Testing & Best Practices. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 87

PPC Cost Per Click Cost per Acquisition Advertisements 87

Go Beyond SEO

AUGUST 31, 2018

There are a ton of ways you could ultimately structure your campaigns, but of course, there are some best practices to consider: Create separate Search Campaigns for your brand keywords. PPC Ad Copy Testing & Best Practices. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

There are a ton of ways you could ultimately structure your campaigns, but of course, there are some best practices to consider: Create separate Search Campaigns for your brand keywords. PPC Ad Copy Testing & Best Practices. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Single Grain

JULY 20, 2023

For some businesses, a maximum bid could be $20 CPC. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords. This will increase website traffic while improving your ROAS. This figure will look different for all advertisers.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

APRIL 19, 2023

Provides valuable shopping journey data about the shoppers and their shopping practices. It is crucial to set your daily budget as this determines your ad spend and is instrumental in calculating the ROAS (Return on Advertising Spend) and ACOS (Advertising Cost of Sales) for your brand. This means that your CPC = $50÷100 = $0.5

Amazon 52

Amazon Advertising Agencies Cost Per Click Advertisements 52

Single Grain

MAY 18, 2023

The PPC marketing agency or your PPC manager analyzes the account’s performance metrics, such as click-through rate (CTR), cost per click (CPC), conversion rate, and return on investment (ROI), to identify areas where the account is underperforming and develops a plan to optimize the overall PPC dashboard account structure and performance.

Paid Search Agency 52

Paid Search Agency Template Cost Per Click Ads 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. PPC best practices.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

QuanticMind

SEPTEMBER 28, 2016

Every brand is at a different point in its SEM journey – for some, SEO departments manage keyword lists, while others are starting to focus on secondary search engines. The company’s SEM ads showed a 98% increase in click-through rate (CTR) and a -32% decrease in CPC.

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Single Grain

APRIL 25, 2022

This fee is called the cost per click (CPC). But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. ads): Get My Free PPC Marketing Plan .

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

QuanticMind

NOVEMBER 27, 2018

Focusing on clicks means you’ll use cost-per-click (CPC) bidding, enabling you to only pay for an ad when someone clicks on it. With CPC, you have the option to bid manually or use automated bidding. Conversions (for Search and Display ads). Clicks and conversions are the relevant bidding options for SEM. It’s never one or the other.

SEM 40

SEM PPC Efficiency Allocation 40

Single Grain

JULY 3, 2023

SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Work With Us What Is SEM vs SEO? The goal of SEO is to make a website more attractive to search engines, so it ranks higher in the search results for relevant keywords and phrases. Let’s begin!

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Single Grain

OCTOBER 27, 2020

If you have a local dentist office, it’s important to ensure that the practice located two blocks away isn’t offering a better welcome promotion than you. Dive Deeper: * Beginner’s Guide to Discovering the Competition’s SEO Strategy. * Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS).

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. And let’s not forget the impact slow loading pages have on SEO!

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Let’s be honest: Your ROAS post iOS 14 is plummeting. Pro Tip: Drive high-quality organic traffic for keywords with high CPC through intelligent search strategies. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. And let’s not forget the impact slow loading pages have on SEO!

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

AUGUST 15, 2022

It isn’t a rote task of applying best practices to your online store; instead, it is an ongoing process of finding what works for your store, product line, and niche. Discover your own best practices, what works for you and what doesn’t…. So, how can you achieve a more SEO-friendly Shopify website with experimentation?

Optimization 59

Optimization Examples ROAS Paid Search Agency 59