The Easiest Way To Reduce Cost Per Lead
Opt Intelligence
APRIL 19, 2020
If you’ve got an unsubscriber list, you’ve got a great way to lower your cost per lead. The old adage that “it costs less to keep a customer than find a new one” applies here. Which means more leads for less money and a lower CPL. Develop Specific Lead Nurturing Campaigns for Resubscribers.
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