Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Let’s begin!

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. What Is Paid Performance Marketing?

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

QuanticMind

SEPTEMBER 9, 2020

In the modern world of digital advertising, marketing analysts must adopt a scientific and almost artistic approach to exploring and dissecting campaign performance. Ultimately, the more refined and insightful your custom dashboard analytics are, the more actionable intelligence your evaluations will yield.

Cost Per Click 82

Cost Per Click ROAS CPC CPA 82

Anyword

APRIL 29, 2020

One revenue stream that has proven to be resilient for publishers, is paid subscriptions. They create high-quality content that is worth paying for, and they do so consistently. We’ve touched on what it is before, with some focus on which types of content would work for each step of the funnel. What content should you promote?

Cost per Acquisition 55

Cost per Acquisition Top of Funnel Facebook Campaigns 55

Convert

SEPTEMBER 14, 2020

You are running a campaign on social media. Like testing and experimentation , UTM codes let you track the success of your marketing efforts. If you are serious about using tracking and measuring for growth, consider mastering and incorporating UTM parameters into your marketing program. UTM parameters to the rescue.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Albacross

JULY 31, 2018

B2B marketing isn’t easy. So what’s the key to being a great B2B marketer? Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Of course, it doesn’t help to keep exploring the latest B2B marketing strategies, too. Run PPC Ads. Check it out: The first 4 listings are all paid ads.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing & Strategy 40

QuanticMind

JULY 3, 2019

On the flip side, if you are a health insurance company, your goal is to maintain fair ownership of the available market for health insurance. 2020 is rolling around, and you need to start thinking about expanding your keywords to keep up with search demand. 2020 +health +insurance.

Process 40

Process Paid Search Agency Keywords ROAS 40

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. Part 5: Search Engine Optimization. Part 6: Pay Per Click Advertising.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Affiliates commonly use organic search rank and PPC marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84