Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

Multi-Channel 52

Multi-Channel Case Study Case Studies PPC 52

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

Go Beyond SEO

AUGUST 31, 2018

If you’ve made it through Parts 1 and 2 of this series and you’re here, chances are you’re definitely convinced how PPC can be a valuable marketing tool for your business. Below is an example of a PPC account structure and its content. The Search Campaign Structure is one of the most important elements to the success of a PPC campaign.

PPC 60

PPC Cost Per Click Cost per Acquisition Advertisements 60

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Single Grain

DECEMBER 8, 2023

Further, as Google Ads’ cost-per-lead (CPL) continues to increase at the same time as its conversion rate goes down, Sprout Social notes that LinkedIn’s CPL is 28% lower than Google’s, while the average CTR ranges from 30% to 65% depending on the ad type. At the end of the day, it’s CPA (cost per acquisition) that matters.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

MAY 11, 2023

Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. You can also target users based on their engagement with your Facebook Page, events or app. Cost per click (CPC) : The average cost you pay for each click on your ad.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Outbrain

AUGUST 6, 2018

What’s one thing that all PPC marketers have in common? Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. Want to know if you make the PPC grade? They’re human.

PPC 36

PPC Top of Funnel Campaigns Advertising Funnels 36

QuanticMind

DECEMBER 4, 2018

You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.” But experienced marketing managers know that PPC campaign management and optimization aren’t static disciplines. Your total monthly PPC budget.

PPC 40

PPC Work Management Marketing Management Campaigns 40

Webbiquity

FEBRUARY 18, 2010

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. What are two of the simplest ways to optimize AdWords campaigns? by Search Engine Land.

Adwords 100

Adwords Tactics Tips CTR 100

Single Grain

JULY 20, 2023

These are all reasons why more than 80% of businesses trust Google Ads for PPC. Also called Promotion Extension, this is a feature that will help you create ads targeted to more customers looking for sales and events. Search ads have a CTR of 3.17%, so you’re more likely to draw conversions. Google’s ad revenue was $54.48

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

DECEMBER 23, 2019

Whether you’re an advertiser or an agency, you need to be on top of the newest features and trends to help you take your PPC game to the next level in 2020 and beyond. 10 PPC Trends You Can't Ignore in 2020. Trend #1: PPC Automation. Set bids to get as many conversions as possible at a set target CPA. trillion by 2030.

PPC 96

PPC Paid Content Marketing AI Trends 96

Brandpoint

JUNE 24, 2021

” CMI also puts on the annual Content Marketing World event, the largest of its kind. Individuals and businesses choose a CMS based on qualities such as the level of coding required, how and why the website will be used, cost and other factors. CPA: Cost-per-Action. CPC: Cost-per-Click.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CPA: Cost-per-Action. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Directive Agency

MAY 9, 2017

This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. Audited blog headlines for CTR. Setup event tracking for key events. Sponsor Local Events. It’s not an overnight success. Duplicate Content.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliates commonly use organic search rank and PPC marketing. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

We’ve all been there—you’ve heard a new buzzword in a meeting or at an event and made a mental note to research what exactly it means later. Affiliates commonly use organic search rank and PPC marketing. Pay per click (PPC) Also called cost per click (CPC), it refers to internet advertising.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Single Grain

DECEMBER 6, 2019

Here’s a quick look at how programmatic advertising works : To learn how to capitalize on this digital marketing trend, check out PPC Hero’s guide to get started. With the decreasing cost of film equipment and increasingly high-quality smartphone cameras, this is easier than ever. Involve people in events. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Convert

AUGUST 15, 2022

Getting discovered via high search engine rankings makes sense, especially given how PPC costs fluctuate and results plateau over time. Go for other positions besides number 1 in your PPC campaign. Target CPA Target ROAS Maximize conversions, or Maximize conversion value. It also earns you backlinks.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59