Improve Your CPA to Make the Most of Your Marketing Budget
Unbounce
JUNE 10, 2021
Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. Cost-per-action (CPA) is one way to measure this. It’ll give you a bird’s-eye view of what you’re paying to get results.
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