webinars 
Tony Zambito
JANUARY 3, 2016
Important Correlations Uncovered. These indicators also correlate to this jump: the percentage indicating they used in-depth qualitative buyer research increased to nearly 30% (27%) from 15% of the previous year. In part due to an interesting correlation. Again, a correlation to effectiveness as well.
Webbiquity
SEPTEMBER 19, 2017
The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. There’s (almost) no correlation between publishing frequency and marketing success. But the results also contained a few surprises.
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Sword and the Script | B2B
APRIL 18, 2023
A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.
Terminus
OCTOBER 27, 2023
In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data and guides the audience along best practices and clear terms for success. Brett begins the webinar by outlining the distinctions between the three major types of intent data: first, second, and third party.
Sword and the Script | B2B
JUNE 8, 2021
A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.
InsightSquared
MAY 25, 2021
Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Frequent movement of opportunities impacts predictability and requires forecasting systems that can correlate changes to outcomes.
Martech
DECEMBER 4, 2023
Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences.
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