Customer Experience Matrix

JULY 1, 2012

The practical use of lead scoring is to decide which leads to pass from marketing automation to sales, or, even more pragmatically, to predict which leads will be accepted by sales.* Perhaps this is why so few companies use lead scoring ( just 19% in a recent MarketingSherpa study ) and why the scoring models tend to be simplistic.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. We’ve been testing a variety of Marketing Automation programs; the ones we like we have agreed to offer as potential solutions to our clients. Marketing Automation gives you that intelligence.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Only B2B

FEBRUARY 28, 2024

Targeted Content Creation: Share relevant content like blog posts, case studies, or white papers that align with their specific interests and stage in the buyer journey. Connects with your data: Correlates intent data with your website analytics for deeper insights.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Only B2B

AUGUST 21, 2023

Automated B2B list building presents a range of benefits that go beyond efficiency. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study. For instance, suppose your ABM campaign involves a series of nurture emails leading to a gated case study.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Zoominfo

FEBRUARY 7, 2023

Analyze existing data Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. For example, you export and analyze data on your best customers and notice a correlation between average deal size and lead source. That’s OK, everyone has to start somewhere.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Only B2B

JULY 13, 2023

According to recent studies, leveraging intent data in pre-event planning can lead to significant improvements in event success. Companies that use intent data to target their event marketing efforts experience a 68% increase in event attendance rates compared to those who do not utilize intent data (Source: Bizzabo ).

Intent Data 62

Intent Data Intent Event Marketing Marketing AI 62

markempa

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

chiefmartech

DECEMBER 9, 2019

This well-known yet not well-quantified phenomenon was the motivation for Chris Elwell and Jennifer Cannon of MarTech Today to launch a research study, Martech Replacement Survey 2020: What Motivates Marketers to Change Applications & Vendors. The results of this replacement study suggest the answer is: a lot.

Marketing Automation Services 70

Marketing Automation Services Case Studies Vendors Gartner 70

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Josh is one of my closest friends and my marketing mentor.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Zoominfo

AUGUST 16, 2018

Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. One recent study found companies that excel at lead nurturing generate 50% more sales-ready leads, at a 33% lower cost; while another study stated that nurtured leads make 47% larger purchases ( source ).

Lead Nurturing 100

Lead Nurturing Lead Ranking Sales Management Lead Scoring 100

SalesIntel

MARCH 14, 2024

Continuous Data Analysis: Regularly analyze integrated data sets to identify trends, patterns, and correlations that inform sales strategies and decision-making. Additionally, you provide case studies showcasing how similar companies have achieved success using your solution.

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

NuSpark Consulting

JULY 7, 2017

While there is some correlation between traffic and the number of comments, it’s not perfect. That’s because before you write your pitch or guest post, you need to study the blogs and their guidelines for guest blogging. Let’s say you’ve chosen the topic of marketing automation for your blog post. Short is good.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

Tony Zambito

APRIL 17, 2016

This coincides with previous studies and surveys showing content marketing effectiveness continues to be an enormous struggle. The correlation is evident. For CMO’s, it is especially disconcerting for, after a few years of justifying increases in content marketing budgets, the returns are not matching up.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Vision6

DECEMBER 17, 2023

For example, anyone who has downloaded an ebook, case study, or any marketing content from your website is an MQL. Automate lead nurturing: Use email marketing automation to send a series of well-timed emails. The Vision6 platform offers email marketing automation out of the box.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Customer Experience Matrix

SEPTEMBER 26, 2013

As far as we know, no other study serves this purpose. CDPs are systems that help marketers build and update customer databases, and make those databases available to support marketing programs. The systems that do build databases are designed to be used by IT departments, not marketers. From there, it''s up to you.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Digilant

FEBRUARY 4, 2021

Email Marketing & Marketing Automation. This is where brands need to use email marketing and marketing automation to nurture this lead and keep your brand top of mind. . Studies have shown that nurtured leads produce a 20% increase in sales opportunities compared to non-nurtured leads. .

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

Email Marketing & Marketing Automation. This is where brands need to use email marketing and marketing automation to continue to nurture this lead and keep your brand top of mind. . Studies have shown that nurtured leads produce a 20% increase in sales opportunities in comparison to non-nurtured leads.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Atomic Reach

FEBRUARY 15, 2019

A study by Salesforce revealed that 62% of consumers expect companies to send personalized offers or discounts based on items they have already purchased. Is it valuable it to pursue this in your content marketing efforts? The Content Marketing Evolution Study. What is Content Personalization?

Enterprise Management 69

Enterprise Management B2B Marketing Work Management Personalization 69

Zoominfo

APRIL 15, 2018

Analyze the data you have: Dig into your customer database, your CRM, and any other marketing automation or sales enablement tools. You analyze this data and notice a correlation between average deal size and lead source. Gather and analyze this data so you can prove how effective data-driven sales can be.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Adobe Experience Cloud Blog

OCTOBER 11, 2011

by Phil Fernandez Earlier this year, Marketo conducted a global study of customers that reported some pretty astonishing findings. The study calculated that by using Revenue Performance Management (RPM), our customers had the potential of generating more than $2.53 How the RPM ‘Maturity Curve’ Correlates to Revenue Results.

Paid Search Agency 48

Paid Search Agency Sales Qualified Leads Companies Marketing Management 48

KEO Marketing

OCTOBER 2, 2017

See below for a few of the most impactful digital marketing activities you should consider: Video. Studies found viewers watch live streams 3x longer than prerecorded video. Artificial Intelligence (AI) – There are multiple places where AI plays in the new world of marketing automation.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Marketing Insider Group

JULY 15, 2020

According to one survey , nearly 69% of marketers agreed that automation could improve their targeting strategies and 46% believed it could improve the customer experience. Automation can also assist in lead generation and conversions rates while simultaneously cutting costs. Email marketing campaigns.

Marketing Automation Services 304

Marketing Automation Services Marketing Automation Automation B2B Marketing 304

Adobe Experience Cloud Blog

JUNE 10, 2016

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Robin Dunbar, a British anthropologist, found that there was a correlation between a primate’s brain size and the average social group size they were able to maintain. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

B2B Marketing Analytics

DECEMBER 14, 2020

Across all our marketing analytics engagements , understanding SDR follow-up and SAL/SQL qualification of MQLs is the critical aspect of the over-arching lead scoring/MQL and top-of-the-funnel optimization efforts.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Analytics Top of Funnel 59

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40

GreenRope

FEBRUARY 18, 2018

This conversation uncovers why marketers must bridge the gap between online and offline efforts. Studies have shown that on average, a business professional receives 120 emails per day and only FIVE physically pieces of mail per week. Marketing Automation & Direct Mail = Direct Mail Automation.

Webinar Metrics 40

Webinar Metrics Automation Marketing Automation Services Lead Scoring 40