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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. What is Technographic Data? What is Firmographic Data? What is Buyer Intent Data?

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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? The rise of B2B sales automation is directly correlated with the operationalization of data. Sales automation tools streamline repetitive tasks so you can focus on selling. The Rise of Sales Automation.

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How to Setup Google Ads Enhanced Conversions

Directive Agency

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. What Is Google Ads’ “Enhanced Conversions”?

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot

Like all disruption, generative AI in sales has the potential to completely change the way things are done. How Generative AI Can Help Teams Sell Faster Generative AI Tools for Sales Teams Generative AI in Sales Today First, let’s cover what generative AI is. Here’s what we found. Generative AI has two sides: input and output.

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The Right Customer at the Right time

Cintell

Another more common way to think of it is solving for who, what, where and when. Maintaining current and complete contact records is a considerable challenge for companies, but an absolutely critical exercise. You can also use your personas to find and add new contacts to your customer relationship management (CRM) system.

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

But mediocre data can deplete your marketing budget – or, worse, your client relationship. You might call it your relevant market or your sales addressable market.) B2B segmentation using firmographics allows you to construct a picture of who your clients are to target certain markets with relevant content. Free Trial 2.

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When Companies Research the Things That Need What You Sell (But Not the Things That You Sell)

Aberdeen

In marketing and sales, if everything was a nail and Intent data was a hammer, life would be so much easier and we could all go golfing or whatever your golf equivalent is. To put it bluntly, sellers of Intent data by the pound have oversimplified what the data represents to the point where it can be fairly unusable and irrelevant.