DivvyHQ

SEPTEMBER 21, 2018

You’ll need to provide access to (and maybe even create) the messaging guidelines, audience persona profiles and other critical details your writer needs to get the job done. Many sites allow you to search by type of writing, view profiles and examine rates for easy comparison. And don’t forget about ongoing follow-up.

Copywriting 40

Copywriting Advertising Agencies Paid Search Agency Content Marketing 40

Optinmonster

SEPTEMBER 5, 2022

When you build up your email list, you have a way to directly contact customers and potential customers who already want to hear from you. Your email list allows you to build a relationship with customers over time. This has the added benefit of training customers to look for your emails in their inbox. Floating bars.

Work Management 87

Work Management Lock-In Top of Funnel Marketing Management 87

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Joel is a copywriter extraordinaire. He is solely responsible basically for our copy on our website we just discussed, and he has been doing some masterful things with copywriting for a long time.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

Directive Agency

JUNE 18, 2019

On this episode, we interview Joel Klettke, who is the founder of Business Casual Copywriting and Case Study Buddy. Blake Emal : Joel is a copywriter extraordinaire. He is solely responsible basically for our copy on our website we just discussed, and he has been doing some masterful things with copywriting for a long time.

Copywriting 40

Copywriting Paid Search Agency Planning Advertising Agencies 40

PathFactory

JUNE 28, 2023

So what do you get when a non-copywriter offers to do some writing? Our customers wanted a way to combine our PathFactory’s tried-and-true bingeable Target and Recommend Content Tracks with no-code, customizable, microsite-style, dynamically personalized templates. A lowest common denominator click-bait list post!

Landing Pages 52

Landing Pages Template Account Based Marketing ABM 52

Unbounce

APRIL 23, 2019

And customers are quickly catching on to the fact that most of these “Ultimate Guides to Dog Grooming” aren’t really worth giving up their personal information for. Share a Customer Experience to Spark Brand Searches. There are millions of free resources out there already competing for attention. Let’s get cooking.

Lead Gen 145

Lead Gen Creativity Sales Qualified Leads Lead Scoring 145

Optinmonster

MARCH 19, 2021

That will translate into transforming more new leads into paying customers, right? Here’s why: Yes, the more personal you can make your messaging, the more likely you’ll be able to convert leads into customers. Just check out this post on progressive profiling to get more of the data you need. Well, yes and no.

Lead Capture 83

Lead Capture Examples Lead Scoring Lead Ranking 83

Unbounce

MARCH 8, 2023

Millions of free resources are competing for your audience’s attention, and customers are quickly catching on to the fact that most of these “Ultimate Guides to Such-And-Such” aren’t really worth giving up their personal information for. Lead generation is the number one challenge for marketers today. Here’s how the tool works.

Lead Gen 52

Lead Gen Creativity Sales Qualified Leads Lead Scoring 52

Convince & Convert

OCTOBER 22, 2013

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., Cyrus Shepard is Senior Content Astonaut for Moz.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. And if that wasn’t enough, 69% of email recipients report emails as spam based SOLELY on the subject line. Let's get right into it.

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Convert

SEPTEMBER 22, 2022

A Shopify Analytics tool, Littledata , aggregated data from 3,262 anonymous Shopify stores to arrive at the values below, representing the online store’s ability to convert visitors to customers: Average conversion rate: 0.3% So, that was a hypothetical 6.7% You’re doing okay in comparison if you’re spot on 2.5%.

Optimization 52

Optimization Examples Product eCommerce 52

Single Grain

MARCH 31, 2022

They create buyer personas, identify the top channels where your target audience might be present – Twitter is particularly popular for crypto users where activity and engagement in DeFi is high – and prepare a custom marketing plan to attract both investors and buyers. As of January 2022, more than $92 billion is locked in DeFi finance.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 52