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Marketing Insider Group
SEPTEMBER 15, 2010
In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. Because with community comes more revenue, higher retention and lower costs. All rights reserved.
Industrial Marketing Today
JUNE 29, 2010
Use a social publishing site like scribd.com to gain a larger audience for your white papers. Next post: What Not To Do For Better B2B Customer Relationships FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. Get Engineers Can Sell white paper now.
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Industrial Marketing Today
NOVEMBER 16, 2009
Just fill in your primary email address below, hit the “Send” button -- and you can claim it right away at no cost at all!” “Get This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc. Get our free report! Sign up below!” “For All Rights Reserved.
Industrial Marketing Today
JANUARY 26, 2010
This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. This white paper aims to change that perception of them.
Industrial Marketing Today
SEPTEMBER 3, 2010
How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. This white paper aims to change that perception of them. of Tiecas, Inc.
Industrial Marketing Today
JUNE 8, 2010
Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
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