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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Every transaction and conversion comes after a journey of discovery that can take days, weeks, or even months. As digital marketers, we help customers discover, enjoy, and ultimately buy our product or service. The customer journey is the process every buyer goes through before choosing a product or service.

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The Only B2B SaaS Marketing Channels That Matter For Attracting Customers

Directive Agency

As a SaaS B2B company, choosing the right marketing channels is, well…essential. In a digital landscape that moves at what seems like warp speed, it’s never been more important to run with the right SaaS B2B marketing mix. So, let’s look at the best channels to include in your marketing mix. Email marketing Did you know?

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The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys

Heinz Marketing

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

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The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys

Heinz Marketing

By Matt Heinz , President of Heinz Marketing The competition is fierce in the B2B marketplace, with businesses clamoring for the attention of potential customers. Personalization has become a critical component of B2B marketing strategies. Personalization has become a critical component of B2B marketing strategies.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

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10 Strategies to Harness the Power of AI and Beyond in Sales

Lead Forensics

Build Stronger Relationships with AI-Driven Customer Sentiment Analysis (Increased Customer Retention Rates) Understanding your customers’ sentiment is crucial for building lasting relationships. Example Tools: Brandwatch: Monitors social media conversations and analyzes sentiment to understand customer perception of your brand.