Ambal's Amusings

FEBRUARY 5, 2010

Google will announce a series of new services that will give Facebook a run for its money. 2010 Content Marketing Trends and Predictions. We will move from a discussion of "Which tools should I use" to a discussion of "How can I better engage with my customers, wherever they are." Related Blog Posts.

Social Media 100

Social Media Media Paper Copywriting 100

Ambal's Amusings

MAY 6, 2010

How should marketers leverage content? Which content should be free? Which content should be gated to genereate leads? "B2B marketers must leverage their content via social media sites.” This of course, assumes that you HAVE great content to share from the start. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Ambal's Amusings

OCTOBER 7, 2009

Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content. It's often "evergreen" content that remains relevant and useful over time. This tip comes from Little Box of Ideas , a blog about design.

Thought Leadership 100

Thought Leadership Viral Marketing Lead Ranking Sales Qualified Leads 100

Ambal's Amusings

SEPTEMBER 9, 2010

What this means is that an average web surfer will devote about three seconds to web information before they are either engaged by its content/presentation and will read more of it, or if not they will surf to an entirely different site. Google Alerts set to “White Paper”, and “White Papers” Stephanie Tilton.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Ambal's Amusings

MARCH 15, 2016

Content Marketing Showcase Series # 10 French Connection YouTube Channel. And, dash from the parking lot to the store and thru the aisles. … Continue reading Mad Rush through the Grocery Store Aisles. Related posts: Random Acts of Kindness. Dear India, Here We Come!

Youtube 100

Youtube Advertising Channels Content Marketing Content 100

Ambal's Amusings

JANUARY 31, 2011

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. Join the party !

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

AUGUST 5, 2010

As a result, these readers have a vested interest in the technical content and often will dedicate as much time as necessary to thoroughly read the information in detail to better understand their solution-oriented messages. Many can grow to hundreds of pages depending on the industry and topic. Blog WriteSpark Marcom Insights.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

DECEMBER 17, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. Velocity's The B2B Content Marketing Workbook.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. Keeping a Closer Eye on Content ROI – CMO Council.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

FEBRUARY 4, 2010

Content is still king, so grant your prospects some love by giving them a great content-rich white paper. Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Gordon Graham. Michael Stelzner Recommends.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

NOVEMBER 5, 2009

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Join the party !

Paper 100

Paper Enterprise Management Work Management SME 100

Ambal's Amusings

DECEMBER 3, 2009

Twitter search criteria set to keywords: “White Paper”, and “White Papers” Google Alerts set to “White Paper”, and “White Papers” Michael Stelzner. He’s all about writing helpful content and making screwy videos. The Content Marketing Playbook. The Content Marketing Playbook.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Ambal's Amusings

MARCH 11, 2010

This would enhance existing text content by allowing the reader to switch between a short video or its associated text information in each white paper section. As a result, business readers could select either the information format that best support to their unique learning style. Blog Savvy B2B Marketing. Twitter StephanieTilton.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

FEBRUARY 9, 2010

It’s unlikely that any analytics provider—even Google—will emerge with a single, all-encompassing “Swiss Army Knife” style tool for social media measurement, so marketers will need to continue to seek out and integrate results from multiple specialized point-solution tools. Related Blog Posts.

Social Media 100

Social Media ROI Media Paid Search Agency 100

Ambal's Amusings

JULY 15, 2010

I recommend a structured development process comprised of the following steps: Step 1 Formulating the right kind and quantity of questions for SME interviews that can translate into highly appealing white paper content. Consider sharing content for free when it's intended for those early in the buying cycle. Blog Savvy B2B Marketing.

Paper 100

Paper Enterprise Management Marketing Management SME 100

Ambal's Amusings

OCTOBER 1, 2009

Do you help me optimize the paper's title, content, and description to maximize downloads? Once you tell CDI how many leads you want and what criteria you want those leads to meet, it will negotiate a package of content postings and other promotions for you via its network of media partners. Stephanie Tilton Recommends. If so, how?

Paper 100

Paper Advertising Agencies Enterprise Management Paid Search Agency 100

Ambal's Amusings

SEPTEMBER 3, 2009

Understand their most pressing issues, their preferences when it comes to content consumption, where they turn for information, how they make decisions, and what motivates them to take action. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

NOVEMBER 23, 2010

By asking your SME these additional questions as part of your content interview process, you can craft a more effective white paper that fully engages your designated target audience. Greater Productivity , you will need to focus your primary content around the specific aspects that contribute to achieving productivity gains, and if.

Paper 100

Paper Work Management Marketing Management SME 100