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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

"Hold on, let me just confirm the solution for you," the service rep responds as she scrambles to look up the answer to a customer's question. What's not okay is when this becomes a pattern -- customer success employees seeming puzzled by the same problems or questions every time their clients bring them up.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. Engagement with marketing content reached record levels.

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The Beginner's Guide to Structured Data for Organizing & Optimizing Your Website

Hubspot

No one knows exactly how Google’s algorithm works, but there are a few ways to organize and optimize your website content so Google knows what content to feature on the SERPs for the various searches people conduct to find you. Heck, I’d love my business to pop up when consumers search for criteria relevant to me … wouldn’t you?

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. About the Data. What We're Seeing.

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Interdisciplinarity: How to Integrate Organic Search, Paid Search, and Content Teams

Moz

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. It’s the Gestalt benefit of bringing distinct specialties together to create a completely custom solution for a problem. This is more than enhancing our implementation of tactical SEO and PPC.

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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creating educational videos to onboard new users (Wistia). What is growth hacking?