Customer Experience Matrix

JULY 17, 2009

Last Wednesday’s revised ranking of demand generation vendors by Web traffic reminded me that I never published notes from a conversation I had several months ago with Right On Interactive , developer of the 5Buckets marketing automation software. Now is a good time to remedy that. The system can also execute SQL queries.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Vidyard

JULY 17, 2015

Kitchener, Ontario – July 15, 2015 – Demand Spring and Vidyard today announced a partnership to offer the industry’s first video marketing consulting service for B2B marketing and demand generation teams. Our extensive client-side experience with organizations like IBM, Yahoo!

Marketing Automation Services 50

Marketing Automation Services Demand Generation Agencies Advertising Agencies Consulting 50

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Mx Group

NOVEMBER 17, 2017

Demand Gen and Lead Management. Design and Content. Content Marketing. Interactive Content. Most CRMs and marketing automation tools are not created to present this view of activity across an account. Different ABM tools have different ways of calculating their version of an engagement score at the account level.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

AUGUST 29, 2011

What’s the best web content management system (CMS) for your small business? Content management systems are valuable tools for small businesses that 1) don’t want to make a big investment in IT infrastructure, 2) don’t have web development (HTML, CSS etc.) Squarespace. 240-$1200/year ($20-$100 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. So it only makes sense to sell marketing automation to companies without adequate processes, content, and other resources if those companies understand they’ll need to add those resources later.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 25, 2009

The product was soon extended to integrate with Salesforce.com and to let the proxy server add Genius-generated popups that display personalized messages or offer an online chat. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Only B2B

JANUARY 24, 2018

20 Content Syndication Tools To Exponentially Increase Domain Authority. Want to kick off the competition in content marketing? In search of new methods of sharing your content? Here are all your answers, 20 content syndication tools to exponentially increase domain authority: Outbrain.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

Customer Experience Matrix

AUGUST 21, 2009

Aprimo is in the early stages of launching Aprimo Marketing Studio , a new Software-as-a-Service marketing automation suite that is separate from the existing Aprimo product.* The landing pages, forms and related content management that these systems do provide are only designed to let marketers supplement an existing site.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. But take a closer look.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The ROI Guy

SEPTEMBER 15, 2011

Yes, we have an Interactive Content Connector service that supports seamless integration with CRM and lead management / marketing automation solutions such as salesforce.com, Marketo, Eloqua, SilverPop and more. The integration can be used in multiple ways to help streamline user interaction, capture and enrich leads.

Marketing Automation Services 40

Marketing Automation Services Marketing Management Marketing Automation CRM 40

Customer Experience Matrix

APRIL 1, 2009

It can also import a client’s list of target accounts from Salesforce.com and issuing alerts when those companies visit. According to the company, it typically finds that 50-60% of the Web site visitors come through a generic Internet Service Provider connection and thus can’t be traced to a particular company.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

OCTOBER 22, 2009

This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. SalesFusion promises a more flexible, visual campaign builder and dynamic content generation for delivery early next year. But these are awkward solutions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Adobe Experience Cloud Blog

APRIL 5, 2010

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. CRM tools: An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.

B2B Marketing 48

B2B Marketing Marketing Automation Services B2B CPL 48

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. It doesn’t currently provide email or landing page builders, since its graphics arts clients typically had such tools already.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Directive Agency

MARCH 7, 2019

Digital strategist and content Guru, Ann Handley, has become one of the top leaders shaping modern marketing today. She is an expert in infographic marketing and is well versed in lead generation, SEO and content marketing. Ann Handley. . Michelle Killebrew. drive creative marketing, innovation and culture.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

The Mx Group

AUGUST 1, 2018

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. Additionally, built-in management tools help you organize and track these marketing campaigns to maximize their impact. Demand Gen Report.

Resources 79

Resources B2B Marketing Marketing Automation Services Salesforce.com 79

Kapost

OCTOBER 21, 2016

In the course of adjusting to the digital age, we’ve changed three key dimensions: Teams : Marketing used to operate with a few teams, say corporate communications and product marketing, along with external agency support. Tools : 10 years ago, we were just beginning to experiment with email marketing tools.

Resource Management 48

Resource Management Work Management Paid Search Agency Marketing Management 48

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. The list for both groups goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Rev

NOVEMBER 20, 2018

No to mention consultants, agencies, and other suppliers. In that time, marketing teams have embraced social media, content marketing, account-based marketing, marketing automation, retargeting, sales and marketing alignment, programmatic advertising, attribution models, and funnel metrics. The list for both groups goes on and on.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Markempa

MAY 13, 2019

For example, the chart below shows 30% of marketing leaders believe that sales will always follow-up on marketing-generated leads compared to 61% of sales leaders. 7 Tips to Improve MQL Routing Tip 1: Set up a service-level agreement on lead routing with sales Do you have the following things documented by your sales team? Not likely.

Marketing Qualified Leads 84

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 84

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 62

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 62

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video , automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 54

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 54

Vidyard

DECEMBER 5, 2017

Industry-first new approach to interactive video, automated video transcriptions, and new social video capabilities help marketers extend the value of their existing content and generate more leads with video. Vidyard also is supporting new video content formats including 4K and 360 degree video.

Marketing Qualified Leads 50

Marketing Qualified Leads Video Marketing Sales Qualified Leads Lead Scoring 50

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution. Lots of stuff, huh?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal. Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. Not any more.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. When I started, we were considered a data visualization tool. It’s a service model to everybody else. And the category service well, for the first three or so years. Elissa Fink: Sure.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52