SmartBug Media

FEBRUARY 11, 2021

Connecting your domain to HubSpot means anyone navigating the web will be able to access all the HubSpot content you publish. This includes when you publish HubSpot pages, blog posts, knowledge base articles, and web versions of emails. Hubs Setup: Marketing, Sales, and Service. Content offers, like e-books.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. As a customer, you’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 85

Marketing Automation Services Marketing Automation Work Management Marketing Management 85

Only B2B

AUGUST 21, 2023

Marketing Automation Systems Marketing automation systems further enhance the lead generation process by enabling businesses to nurture and engage with leads through automated workflows. These systems can send personalized emails, follow-up messages, and content based on lead behavior and preferences.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

PureB2B

JUNE 13, 2017

Since the early 90’s the internet has evolved into the most flexible marketing channel we’ve ever seen. You’ve seen online ads, search engine rankings, social media, and hundreds of different content marketing formats as a customer. Marketing Automation Software. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

The Point

OCTOBER 14, 2010

Here are 21 of the more useful, practical or inspiring ideas on lead nurturing, content marketing and demand generation that I heard: 1. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Think you have enough content?

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. When you produce insightful content on a regular basis, you demonstrate industry expertise. Quality content attracts the right audience.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

The Point

NOVEMBER 15, 2010

Most marketing automation platforms make it a simple task to “clone” emails and landing pages, and create variations on the fly. Verticals are often the first place marketers look when segmenting a lead nurturing program, but sometimes that priority is misguided. This is one example where content can drive segmentation.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

PureB2B

AUGUST 3, 2016

Sure, there’s software that can pull content off the internet for you. Which means that you’re likely to end up with sub-par or duplicate content which can come off as spammy. However, as the term evolved into what we now refer to as a “blog,” its purpose and content have changed right along with its name. Worst case scenario?

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Customer Experience Matrix

JANUARY 31, 2010

As I mentioned earlier, what originally most impressed me about Aprimo Marketing Studio was its scope. This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

SEPTEMBER 6, 2013

If you''ve been following inbound marketing for a while, you''ve probably heard of the term ''smart content'' before. What is smart content and how will it impact your marketing? What Is Smart Content? First things first: What does ''smart content'' even mean? Marketing has started to follow a similar trend.

Work Management 28

Work Management Marketing Management Marketing Automation Services Content 28

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. Those marketing tactics need to be updated to make them effective in today’s context.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

The Point

SEPTEMBER 6, 2011

Typical of many companies, iDirect was emailing the database regularly, but the program was largely tactical and email content tended to company-centric news like press releases and product announcements. Critically, the agency recommended archiving all newsletter content in a blog format, hosted in WordPress.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Hubspot

AUGUST 3, 2012

The best way to do this is to follow inbound marketing best practices -- create valuable content that addresses your prospects' needs and interests, optimize that content with the keywords you want to get found for in search engines, and leverage social media to promote that content and grow your reach.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation Planning 28

PureB2B

MAY 30, 2022

Email marketing. Content marketing. Search marketing (Paid Search). Use details about client industry, market niche, target customers, pain points, and more to figure out how to pitch your prospects. Make every contact personal, from emails to website landing pages. What are your options?

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

The Point

SEPTEMBER 9, 2009

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or Or rather, it’s LACK of content.)

Lead Nurturing 100

Lead Nurturing Database Marketing Landing Pages Content 100

SmartBug Media

JUNE 9, 2021

This property can be used as a hidden property to provide referral-specific landing pages or forms and for loyalty programs, or to offer referral bonuses to your most loyal customers. Marketers, revenue, and service teams can benefit and customize their HubSpot experience with custom properties. Creating Custom Properties.

Hubspot 98

Hubspot CRM Marketing Automation Services Marketing Management 98

The Point

JANUARY 6, 2014

Make content a part of every campaign planning discussion. The right offer is central to the success of any demand gen program, so make offers and content a core element of your planning (and budgeting) process. Besides, good content will fuel demand gen success much more quickly than clever creative.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Online Marketing Institute

JULY 31, 2009

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. 9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

JULY 28, 2009

My template for demand generation systems includes outbound email, landing pages, lead scoring, nurturing campaigns, and CRM integration, while my template for (consumer) marketing automation has planning, project management, content management, execution, and analysis.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 23, 2011

Here's a quick inventory of strengths and weaknesses: - just about any MRM feature you can imagine: planning, budgeting, project management, vendor management, media buying, content management, creative mark-up, approval workflows, etc.

Resource Management 120

Resource Management Digital Asset Management Enterprise Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If you were involved in database marketing, B2B marketing, before marketing automation, you’re probably familiar with a little company called Epiphany, which was all about database marketing, which was all about precision marketing. You need some forms and landing pages.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

Online Marketing Institute

JULY 31, 2009

Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

MARCH 13, 2011

Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. It’s scalable, the leads are more qualified and often already partly educated on your offering. Do you have to let these slip through? Not any more.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40