Search Engine Journal

MARCH 15, 2023

What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help!

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Tools Content Marketing Best Practices Content 102

Visitor Queue

OCTOBER 13, 2022

There is nothing better than a solid content marketing strategy that is easy to follow and effective. The post 6 Best Content Marketing Tools in 2023 appeared first on Visitor Queue Blog | Identify Website Traffic. While you could be reading this and wondering, “Why am I reading the best software […].

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Tools Content Marketing Best Practices Content 102

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% But what does this mean for us, the marketers and content creators?

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Marketing AI Distribution Content Marketing Content 274

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

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Marketing AI Content Marketing Enterprise Management Planning 116

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Ahref’s Content Gap Tool.

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SEO Tools Keywords User-Generated Content 349

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. The post 6 Content Marketing Research Tools You’ll Fall in Love With appeared first on Marketing Insider Group. But it doesn’t have to be that hard or expensive!

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Research Tools Content Marketing Content 279

DivvyHQ

DECEMBER 5, 2022

If you're looking to streamline your content marketing process, check out these 10 AI tools that can help! From grammar checking to long-form content creation, these tools can help you save time and produce better content.

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Tools Content Marketing Content Marketing 93

Marketing Insider Group

MAY 3, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content.

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Marketing AI Webinar Metrics Content Marketing Planning 269

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Social Media Stats Marketing Report Paid Search Agency 309

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics.

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Paid Content ROI Content Marketing Marketing Analytics Tools 111

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Roketto

FEBRUARY 15, 2024

Content is the lifeblood of digital communication. Whether you write a blog post, record a podcast, or share a video on Instagram, all these pieces of information let you achieve various goals: Connect with the audience Promote goods and services Establish your brand identity

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Content Tools Automation Content Marketing 83

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Automation tools are our secret weapon.

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Social Media Social Marketing Media Content Marketing 253

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. Here’s why and how you should integrate AI writing tools into your content marketing. The Content Cyborg There are two inputs you can have in your content — human and AI.

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Tools Content Marketing Content Work Management 125

Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. But here’s the problem: There are a TON of tools out there (and more introduced every day). In marketing alone, you have over 8,000 tools to pick from. Optimizely.

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Startups Marketing Budget Budget Programs Tools 363

Marketing Insider Group

JUNE 1, 2021

Content marketing has the potential to do great things for your brand. However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Quantifying content marketing is a standard part of determining its performance.

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Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Marketing Insider Group

MAY 4, 2021

It’s not just one strategy; it’s a combination of many channels and tactics, all of which you can seamlessly carry out with content amplification tools. In this post, we’re delivering a compelling list of applications every content marketer will want to add to their tech stack. Should You Care About Content Amplification?

Paid Content 276

Paid Content Tools Paid Search Agency Content 276

Marketing Insider Group

MAY 12, 2021

Did you know that over 80% of business-to-business (B2B) marketing teams have a content marketing strategy? But only 11% of those teams consider their content marketing strategy as an excellent one! But how do you create a strong content marketing program? Understanding Content Marketing.

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Work Management B2B Marketing Marketing Management Budget Programs 280

Marketing Insider Group

DECEMBER 18, 2023

This is where the magic of paid content distribution comes into play. From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion.

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Paid Content Distribution Cost Per Thousand Budget Programs 231

Content Marketing Institute

FEBRUARY 25, 2020

Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.

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Keywords Research Tools Content Marketing 140

DivvyHQ

FEBRUARY 11, 2021

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work remotely. Check out our list of 6 indispensable tools that no content marketing team should be without.

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Marketing Automation Services Work Management Marketing Management Tools 123

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

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Paid Search Agency B2B Marketing Tools Content Marketing 127

Marketing Insider Group

JULY 3, 2023

Best of all, the tool is free. You can use that intel to help you build a content calendar for the year. Also, make sure you use Google Trends alongside other marketing tools. Exploding Topics is one of the top choices for marketers with search engine optimization in mind. Image Source 3.

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Trends Marketing AI Lead Ranking Lead Scoring 274

Content Marketing Institute

JULY 8, 2020

No matter where your team works, the challenge remains – how to work efficiently in individual roles and as a content marketing team. Here’s a list of go-to tools that helps writers and editors work well across time zones.

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Tools Content Marketing Content Efficiency 134

Launch Marketing

SEPTEMBER 7, 2022

The number of content planning and marketing tools available to B2B marketers today is larger than ever. Not surprisingly, many of these tools are quite different from one another and serve vastly different purposes. Content Planning Tool: Moz. Content Ideation Tool: Hubspot Blog Topic Generator.

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Planning Paid Search Agency B2B Marketing Effectiveness 104

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. Putting these tools together offers the most advanced Google search you can get.

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Search Marketing Google Optimization Tips 293

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

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Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

Visitor Queue

NOVEMBER 5, 2020

There is nothing better than a solid content marketing strategy that is easy to follow and effective. The post 6 Best Content Marketing Tools in 2021 appeared first on Blog Visitor Queue. While you could be reading this and wondering, “why am I reading the best […].

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Tools Content Marketing Best Practices Content 98

nDash

JANUARY 13, 2022

There’s no shortage of content marketing tools at our disposal and, because of that, the number of choices can get overwhelming. For example, in the content and experience category, you’ll find subcategories filled with various tools, including the following examples: Content Marketing: Buzzsumo, Oracle, and nDash.

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Resource Management Marketing Automation Services Work Management Marketing Management 95

Marketri

APRIL 4, 2024

This CEO, like many others, now has two tools and a tactician as his marketing function, but a nagging question in the back of his mind remains, “Now what do we do?” Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

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Top of Funnel Budget Programs Content Marketing Marketing Management 155

Content Marketing Institute

NOVEMBER 29, 2022

Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page. Forget the workplace. Continue reading →

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Tools Content Marketing Content Paid Search Agency 89

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. Thus, it’s crucial to develop a content marketing strategy if you hope to reach larger and better clients. It all boils down to having the right tools.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

Scoop.it

JUNE 15, 2021

eBooks, whitepapers, and blogs – all these terms come to mind whenever we think about content marketing. But have you ever pondered about using PowerPoint presentations as a tool to market your content? Wondering how presentations can help you achieve your content marketing goals? Capture Leads.

Top of Funnel 103

Top of Funnel Tools Planning Content Marketing 103

Scoop.it

APRIL 11, 2024

Below are the benefits of a webinar and why it’s necessary for your brand’s content curation strategy. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones. 90% of webinar users leverage engagement tools like slide sharing, polling, and passable microphones.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

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Marketing AI Tools Enterprise Management B2B 120

Search Engine Journal

FEBRUARY 10, 2022

What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try. 30+ Expert-Approved Content Marketing Tools appeared first on Search Engine Journal. The post What’s In Your Toolkit?

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