Marketing Insider Group

JANUARY 30, 2023

In that spirit the folks at Qlik did a recent webinar “ Top 10 BI and Data Trends for 2023 ”. I am familiar with Qlik both from my experience in the BI, data, and analytics side of marketing and from my time at Dresner Advisory Services. as a services marketer in captive software and technology organizations.

Thought Leadership 192

Thought Leadership Trends SME Paid Search Agency 192

Tomorrow People

NOVEMBER 30, 2018

Content marketing is always evolving, so what's next? Simon Cox offers his views on how the water industry can embrace new trends in content marketing. The industry is now at an inflection point, making it ripe for content marketing disruption. Content needs to be timely and tailored.

Trends 220

Trends Content Marketing Brand Identity Branding 220

Trade Press Services

FEBRUARY 26, 2024

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Decision makers need content to stay informed.

Trends 99

Trends B2B Thought Leadership B2B Thought Leadership 99

Contently

JULY 10, 2019

What I do hope to explain, though, is how we need to consider the different types of digital PR when crafting marketing strategies. Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content. Cue data storytelling.

Storytelling 167

Storytelling PR Marketing & Strategy Press 167

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

Paid Search Agency 359

Paid Search Agency Work Management Marketing Management Examples 359

Tomorrow People

NOVEMBER 16, 2018

“ If you're serious about your content marketing strategy, you have to realize you're writing for an ever-changing audience , says Jaime Bailey, Vice President of Marketing at VHT. Our audience values expert content that is well researched, helps them solve a problem, and keeps them abreast of the latest industry trends.

Trends 166

Trends Content Marketing Advertising Agencies Software 166

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. What do I see as the biggest content marketing trends for 2022 and beyond?

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

ClearVoice

FEBRUARY 7, 2022

Well, in addition to all of them being infinitely more interesting than me to my teenagers, they also play a prominent role in this month’s top digital marketing trends. Digital marketing trends: Michelin uses video games to reach teen drivers. marketing Click To Tweet. Read on to find out why.

Trends 131

Trends Campaigns Planning Trade Show 131

Martech Advisor

MARCH 19, 2020

World Storytelling Day is on Friday, March 20, this year. While celebrating the art of storytelling, let's also explore how to use extended reality (XR) for storytelling in marketing to influence customers, create memorable experiences, and drive engagement. Storytelling offers a new closing technique.

Storytelling 126

Storytelling Broadcasting Marketing Automation Services Search Marketing 126

Navigate the Channel

SEPTEMBER 15, 2023

In the fast-paced world of digital marketing, staying ahead of the curve is essential. With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. Video content dominance is a trend that marketers cannot afford to overlook in 2023.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

The Lead Agency

FEBRUARY 8, 2023

B2B Marketing Trends 2023 B2B marketing has undergone a significant transformation in recent years, and it’s only going to continue in 2023. From leveraging AI and personalisation to embracing data-driven decision-making, B2B marketers must adapt and innovate to meet the demands of today’s savvy buyers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

DivvyHQ

JANUARY 5, 2022

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to up-and-coming social media marketing trends can help you lead the pack in 2022. Let's go!

Social Media 124

Social Media Social Marketing Planning Media 124

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

Storytelling 54

Storytelling Media Television marketing Social Media 54

Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Marketing Insider Group

DECEMBER 19, 2014

Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. Focus On Storytelling.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

Bannerflow

MARCH 11, 2022

Our 2022 The State of In-Housing Report shares some distinctive trends for marketing, and we’re looking closely at the top seven below. Firstly, here are the top trends we’ll be covering: Video marketing. Content is still king. Social media content. Influencer marketing.

Trends 111

Trends Planning Work Management Marketing Management 111

ClearVoice

JANUARY 8, 2024

In business strategy, where the tides of change ebb and flow, a perennial debate echoes through boardrooms and marketing departments: content marketing vs traditional sales tactics. It’s a clash of titans, a showdown between the tried-and-true methods of the past and the avant-garde allure of modern storytelling.

Top of Funnel 64

Top of Funnel Analysis Tactics Content Marketing 64

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Table of Contents 1. Social Media Marketing + Michael A.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

KoMarketing Associates

NOVEMBER 20, 2013

My first week back, I was eager to see what I’d missed in the world of B2B content marketing during my time away. What were the latest content trends being discussed in blogs and on social media? What types of resources were B2B marketers using to find (and discuss) the latest in content marketing?

Storytelling 120

Storytelling B2B Marketing Content Marketing B2B 120

Contently

NOVEMBER 19, 2020

If there was one common challenge that marketers and media pros faced in 2020—besides periods of existential horror—it was trying to figure out virtual events. The presentation-creation technology wave has just begun, and I’m optimistic it’ll help up our storytelling game in virtual events next year.

Trends 213

Trends First-Mover Advantage Linkedin Webinar Metrics 213

seo.co

JANUARY 10, 2022

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

ClearVoice

MARCH 7, 2022

you may view your world as the epicenter of content marketing. But storytelling and digital media are ubiquitous. The content you produce may travel around the world… literally. Digital media enables us to talk, see, and learn from others around the globe. “Humanized content” is No.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 218

Enterprise Management B2B B2B Thought Leadership SMB 218

Content Marketing Institute

AUGUST 2, 2018

Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”. “If But at the end of the day, content marketing is storytelling ,” Heather says.

Storytelling 95

Storytelling Brand Identity Branding Paid Search Agency 95

Content Standard

FEBRUARY 21, 2019

And in many ways, marketing has always played a game of catch-up throughout its development—with social media Stories being the latest step for marketers to learn and utilize in this long, complex dance. And to utilize such an opportunity calls for yet another change to a brand’s digital storytelling strategy.

Social Media 97

Social Media Storytelling Media Marketing & Strategy 97

Marketing Insider Group

AUGUST 22, 2015

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. 2) Storytelling is self-serving. And for good reason.

Storytelling 100

Storytelling Business Copywriting Banner Ads 100

Contently

AUGUST 22, 2017

Let’s talk about the content marketing industry’s favorite chart. It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. We love this chart! I use it in three different presentations.

Paid Content 166

Paid Content Content Marketing Content Forrester 166

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. They tell their brand’s story through their famous ads—and they use this story across all of their marketing channels, their website, their social media. Invest in your content.

Ad Building 247

Ad Building Brand Identity Branding Tips 247

ClearVoice

JANUARY 17, 2019

Content marketing costs 62 percent less than outbound marketing and generates three times as many leads per dollar spent. Organizers in the nonprofit and education sectors, especially those who are conscious of every donated dollar they spend, should embrace the high ROI of content marketing.

Education 78

Education Marketing & Strategy Marketing Strategy Trends 78

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Dive in to learn how to do hotel social media marketing.

Social Media 91

Social Media Social Marketing Marketing & Strategy Marketing Strategy 91

Marketing Insider Group

DECEMBER 8, 2021

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top 99 content marketing trends to look out for in 2022. These types of insights can inform all content marketing. Content is like gold.

Enterprise Management 295

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 295

Contently

MARCH 14, 2018

This year’s Intelligent Content Conference (ICC), produced by the Content Marketing Institute, is no exception. A cohort from Contently is heading to Las Vegas to hear more about what questions people want answered, what investments they want to make for the future, and what trends are already taking over.

Content Marketing 167

Content Marketing Paid Search Agency Content Ideal Customer Profiles 167

sagefrog

NOVEMBER 8, 2023

To keep a firm footing in this competitive and unpredictable industry and to continue to stay top-of-mind to clinical influencers and executive decision-makers, healthcare marketers need to look at recent trends to understand what’s working now and what can work for your brand in the future.

Trends 52

Trends B2B Marketing Paid Search Agency Account Based Marketing 52

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. The influencer marketing industry reached almost $17B in the year 2022. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

seo.co

FEBRUARY 16, 2021

Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. As per MarketingCharts , social media accounted for up to 13% of the advertising budgets for 2020. Know which channels work for you. Customers want it, and brands that deliver it win.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Martech Advisor

NOVEMBER 5, 2019

- STORYSOFT CEO Ryan Taft explains how personalized digital stories powered by marketing automation can capture attention, build loyalty, and drive sales in a cluttered marketplace. There’s never been a better time to be a marketer. They have become experts at tuning out brand content and ads. The Power of Storytelling.

Marketing Automation Services 67

Marketing Automation Services Storytelling Marketing Automation Automation 67

Outbrain

JANUARY 12, 2023

Let’s take a look at some of the trends and strategies advertisers need to succeed as we move deeper into 2023. Diversify away from social media. According to an Outbrain-Savanta study , 21% of online users are planning to spend less time on social media, and 75% trusted ads in editorial environments more than on social media networks.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61