Zoominfo

JUNE 3, 2018

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). The following article outlines the thought-process behind our ABM campaign and offers four important lessons we learned along the way.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

FEBRUARY 28, 2018

Recently, however, there’s been a development in the CRM world that’s changing the B2B selling process: Cloud-based CRM platforms. For those who aren’t familiar with this technology—it’s exactly what it sounds like: Instead of living in on-site software systems, CRM data is now hosted on the cloud. in sales revenue ( source ).

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Binary Demand

JULY 21, 2023

Cleansing B2B Data Keeping B2B Data Secure Maintaining High B2B Data Quality Conclusion FAQ’s [ps2id id=’b2b-data-types’ target=”/]What are The Different Types of B2B Data? Business-to-Business data refers to machine-readable information that brings advantages to B2B companies.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

FEBRUARY 18, 2024

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

DealSignal

JULY 27, 2023

It’s the first step in the overall sales process—and a very important one. When the sales prospecting process or approach is riddled with weak spots, no amount of outreach will lead to the amount of booked meetings or conversions that you need. But, there’s no denying that prospecting is a crucial part of the sales process.

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

APRIL 15, 2018

On the surface, a data-driven sales strategy is just what it sounds like – using data to inform all of your sales practices and decision-making processes. Being data-driven– rather than simply having data– means not just collecting data, but analyzing it and putting your insights into action.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

SEPTEMBER 5, 2018

Before you know it, you’ve gotten lost—and wasted time and money in the process. External data is readily-available information a business can gather through research. Examples include: Press releases and mass media: Industry news and press often contain information relevant to your business decision-making process.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

DealSignal

APRIL 11, 2022

Sales prospecting is the process of identifying potential buyers (prospects) and then building a business relationship with them. It’s the first step in the overall sales process—and a very important one. Manual processes also usually mean that prospecting is ad-hoc with no true system or repeatable process in place.

Top of Funnel 52

Top of Funnel Tools Data Hygiene Generation 52

DealSignal

JULY 5, 2022

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. The DKIM authentication process is different from other deliverability measures.

Deliverability 52

Deliverability Phishing Domain CAN-SPAM 52

SalesIntel

APRIL 28, 2022

However, this is frequently a multistep process with several points of contact with a prospect. Help You Make Data-Driven Market Expansion Plans. The deliberate process of building the ICP, on the other hand, always needs the same key elements. Do you know your goals – Checked? Enhance Response Rates.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

JANUARY 23, 2019

Now, as we all know, sales organizations often have lengthy on-boarding processes. Start this process by asking yourself the following questions: What problem is your product designed to alleviate? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Free Trial 3. So, skip the small talk.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

FEBRUARY 20, 2019

Consider these statistics ( source ): 40% of business objectives fail due to inaccurate data. Bad data costs U.S. These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. In today’s blog post, we’re digging a bit deeper into the issue of dirty data.

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Zoominfo

JULY 31, 2019

As we’ve mentioned time and time again, low-quality data is a real problem for most companies. And unfortunately, because B2B data decays so rapidly, this will likely be a problem for years and years to come. Consider the following statistics ( source ): 40% of email users change their email address at least once every two years.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

JULY 10, 2018

In essence, data-driven marketing is a strategy in which all aspects of a campaign-from channel to content- are designed and developed using insights garnered from data analysis. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

SalesIntel

APRIL 21, 2022

However, to boost sales, more than simply having a single location to handle contacts and accounts is required. Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Is Data Quality Really Worth Worrying About? Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

SalesIntel

APRIL 21, 2022

However, to boost sales, more than simply having a single location to handle contacts and accounts is required. Without high-quality data in your CRM, your sales and marketing teams will never fully grasp the value of your investment or their team’s potential. Is Data Quality Really Worth Worrying About? Completeness.

Data Hygiene 52

Data Hygiene B2B B2B Sales Enterprise Management 52

Act-On

NOVEMBER 7, 2023

Before diving in, make sure you’re familiar with these common email marketing and deliverability terms: Authentication : A process that confirms to ISPs that you are who you say you are, and that your marketing automation platform is sending on your behalf. Data Hygiene: The overall quality of your email list and the associated data.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. For more help building your B2B brand, contact ZoomInfo today. Trust us— you’re not alone.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

KoMarketing Associates

JUNE 14, 2018

But many sales and marketing teams also struggle with having their data connected and easily accessible in order to drive to execution. They often are using some data, but not all the data they need, to make decisions.”. What is the most interesting finding/statistic in the report, in your opinion? “I ABOUT DEREK SLAYTON.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

Zoominfo

JANUARY 23, 2019

Now, as we all know, sales organizations often have lengthy on-boarding processes. Start this process by asking yourself the following questions: What problem is your product designed to alleviate? At this point in the process, you have two data sets. Or maybe, your contact went on vacation and forgot to follow up.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 28, 2018

And luckily, we’re seeing more businesses make the shift to a more dynamic mindset when it comes to data. 4 Reasons to Make the Shift to Dynamic Data Management Although the concept of dynamic data seems simple enough, making static data more dynamic often seems like a daunting task. Bad data costs U.S.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Although having a point-person in charge of implementation isn’t a bad idea, the process is often too much for one person to handle. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Convert

MAY 23, 2023

Web experimentation is the process of using controlled tests to evaluate and improve the performance of a website or web application. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space. 5 on G2 Pricing: Contact sales for custom pricing.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. 26 Personalization Statistics for the B2B Marketer. 5. Prioritize flexible, dynamic data. Marketing data is constantly changing and this rapid change has more of an impact than ever before.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Although the concept of dynamic data seems simple enough, making static data more dynamic often seems like a daunting task. Because many businesses aren’t sure how to start the process of data cleanup and diligent data management, they simply don’t do it. Bad data costs U.S. Bad data costs U.S.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145