Act-On

OCTOBER 11, 2023

Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach. Consider how your team will use agencies, consultants, and freelancers to support marketing programs. And clearly documenting these roles can also help identify opportunities for sharing resources between teams.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

MAY 16, 2023

Image Source: Giphy And remember, creating more published text doesn’t have to be entirely your responsibility… If you’re short on resources, outsourcing creation allows you to crank out high quality content while you sit back, relax, and reap the rewards. Get Your Name Out There Lastly, you need all eyes on PR and content promotion.

SEO 241

SEO Lead Ranking Content Thought Leadership 241

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 77

PR Paid Content Public Relations Paid Search Agency 77

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization. Smart Insights.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Thinkers360

APRIL 20, 2024

Top 50 Global Thought Leaders and Influencers on Retail 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Steve Dennis SageBerry Consulting/Forbes Contact Steve Dennis Score: 100 2 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 89.87 14 Ian Scott Ian Scott Retail Consulting Contact Ian Scott Score: 35.69

B2B Thought Leadership 117

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 117

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 85

B2B Thought Leadership Thought Leadership Studies B2B 85

Thinkers360

MARCH 31, 2024

Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) MSR Leadership Consultants India Contact Professor M.S. What are some other resources available to learn more? To access resources from our members, simply Sign Up for Thinkers360 and visit our Content menu. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

What are some other resources available to learn more? Thinkers360 is an opt-in network of the world’s foremost B2B thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined. We amplify your content for free!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

APRIL 14, 2024

5 Dave Rebbitt, MBA, CRSP, CD Rarebit Consulting Contact Dave Rebbitt, MBA, CRSP, CD Score: 70.99 6 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 69.39 8 Clive Lloyd GYST Consulting Contact Clive Lloyd Score: 53.95 10 Luigi Cappel SoLoMo Consulting Ltd Contact Luigi Cappel Score: 49.16

B2B Thought Leadership 73

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 73

Thinkers360

MARCH 8, 2024

15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 15 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 44.67 19 Dr. Cynthia Young CJ Young Consulting Contact Dr. Cynthia Young Score: 41.14 Javnyuy Joybert Score: 54.69 13 Dinis GUARDA ztudium Contact Dinis GUARDA Score: 48.94

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 120

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 Rank Picture Thought Leader Info Thought Leader Score (Normalized) 1 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 100 2 Debmalya Biswas Wipro Contact Debmalya Biswas Score: 93.71 4 Patrick J. Prashant Mali [MSc, LLB, LLM, Ph.D.]

B2B Thought Leadership 102

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 102

Thinkers360

MAY 13, 2024

7 David Kish Tata Consultancy Services Contact David Kish Score: 36.90 25 Randall Englund Englund Project Management Consultancy Contact Randall Englund Score: 31.39 29 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 31.21 48 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 30.61

B2B Thought Leadership 62

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 62

Thinkers360

MARCH 8, 2024

McKenna McKenna Associates Inc Contact Patrick J. Salih, DBA Khatib & Alami PTE, Singapore / Heriot-Watt University Contact Ahmad M.

B2B Thought Leadership 122

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 122

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Thinkers360

APRIL 7, 2024

4 CB Bowman Courage Consulting Contact CB Bowman Score: 82.11 11 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 50.51 18 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 45.50 18 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 45.50

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Thinkers360

MARCH 1, 2024

28 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 36.48 What are some other resources available to learn more about Education? Score: 37.71 25 Hessie Jones MyData Canada Contact Hessie Jones Score: 37.40 26 Vladimer Botsvadze VladimerBotsvadze.com Contact Vladimer Botsvadze Score: 37.40

Education 124

Education B2B Thought Leadership Thought Leadership Lead Scoring 124

Martech

JANUARY 30, 2024

By leaning on consultants, SaaS, and managed services, businesses can solve complex IT problems. From the CMO perspective, relying on trusted cybersecurity partners safeguards the brand from negative PR, as damaging news coverage of a data breach can have lasting effects even after mitigation. The solution to this data conundrum?

Privacy 114

Privacy Ad Building Work Management Marketing Management 114

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. there was Abraham Harrison , my first digital PR agency. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Thinkers360

MARCH 16, 2024

9 Chuck Brooks Brooks Consulting International Contact Chuck Brooks Score: 39.64 34 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 31.17 What are some other resources available to learn more about Security? 3 Tom Meehan, CFI CONTROLTEK Contact Tom Meehan, CFI Score: 59.56 7 Yaroth Chhay ACLEDA Bank Plc.

B2B Thought Leadership 90

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 90

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 156

Link Building PR Lead Scoring Lead Ranking 156

Thinkers360

FEBRUARY 16, 2024

27 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 34.99 33 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 34.31 33 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 34.31 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

SmartBrief - Marketing

AUGUST 14, 2023

That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article. The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Buffer

OCTOBER 29, 2021

an online coaching platform and resource hub built to help motivated entrepreneurs and professionals expand their impact, influence, and revenue. Learn more about Dreamers & Doers and subscribe to its monthly The Digest for top entrepreneurial and career resources. This showed me that my account had a real impact.

Small Business Marketing 104

Small Business Marketing Campaigns Business PR 104

Hinge Marketing

OCTOBER 1, 2015

Your marketing strategy has to cover a lot of territory—messaging, lead generation, content development, PR, social media, events, campaigns, and more. As a business consultant, speaking engagements are a natural and important part of your content marketing toolbox. Creates an Opportunity for Positive PR.

Marketing Management 48

Marketing Management Consulting Advertising Agencies Marketing Strategy 48

Sprout Social

SEPTEMBER 12, 2022

They can be years-long partners, or campaign-based resources, which is increasingly popular. If you don’t have the resources to grow or train a social team, an agency is a must. Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing.

Work Management 89

Work Management Marketing Management Paid Social Agency Advertising Agencies 89

Marketing Insider Group

MARCH 29, 2023

She’s smart and confident, she’s resourceful, and she isn’t afraid to stand up for what she believes in. As marketers, it makes us think of some of the now-notorious brand faux-pas, for which brands got bad PR (or worse, “cancelled”) for their bad marketing decisions.

Storytelling 227

Storytelling Brand Identity Branding Paid Search Agency 227

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. By establishing your goals, you’ll be able to determine the types of content you’ll create, the quantity of content, what resources are needed, and what channel costs you may incur.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

Bluetext

MARCH 19, 2021

Many government agencies, especially at the state and local level, work in silos — meaning that it is often difficult for these agencies to get the technology, resources and expertise they need to efficiently serve their citizens. One recent survey found that more than 80% of U.S. Target content at agency decision-makers .

PR 26

PR Marketing & Strategy Paid Search Agency Advertising Agencies 26

Thinkers360

MARCH 15, 2024

What are some other resources available to learn more? Thinkers360 is an opt-in network of the world’s foremost B2B thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers, and speakers — with over 100M followers on social media combined. We amplify your content for free!

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 59

Sprout Social

SEPTEMBER 18, 2023

Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. Take into consideration the cost of tools, resources, employees and contractors. This is important considering skill gap is a major issue in many marketing teams.

Marketing Budget 127

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 127

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Seventy percent of PR professionals struggle with creating effective content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Oktopost

DECEMBER 8, 2021

Additionally, over his 12+ year career, he has consulted with marketing and PR agencies as well as brands across an array of industries. Prior, he led social marketing at ServiceNow, global social media for Citrix, and launched a social media agency that worked with Fortune 500 brands. Stay in the Loop.

DemandBase 109

DemandBase Advertising Agencies Transparency Social Media 109

Content Standard

JULY 29, 2021

Social, email, and PR teams. With buy-in and vision, executive support can champion your brand’s initiatives and ensure they have the right financial resources, human capital, and visibility to succeed. Some stakeholders to consider include: Business leaders and executive management. Internal subject matter experts (SMEs).

SME 115

SME Content Marketing Paid Search Agency Planning 115

Biznology

DECEMBER 14, 2016

These best practices automatically put you as a resource rather than an expert who’s putting his or her thoughts out there on a regular basis. I love resources–and I’ll connect with someone that can be resourceful to me. But I’m not going to invest in a resource. Don’t get me wrong. Do you notice the difference?

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Full Circle Insights

FEBRUARY 24, 2022

With more than 7,000 listings, 10 million customer installs and 170,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge. Additional Resources. Additional Resources.

Full Circle Insights 97

Full Circle Insights Enterprise Management Marketing Management Multi-Touch Attribution 97

Thinkers360

FEBRUARY 9, 2024

32 Alex Sharpe Sharpe Management Consulting LLC Contact Alex Sharpe Score: 30.26 39 Umang Mehta Iraje Software Consultants Private Limited Contact Umang Mehta Score: 30.16 45 Bobby Varanasi Matryzel Consulting, Inc Contact Bobby Varanasi Score: 30.13 45 Bobby Varanasi Matryzel Consulting, Inc Contact Bobby Varanasi Score: 30.13

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Thinkers360

FEBRUARY 23, 2024

22 Thomas Bertels Purpose Works Consulting LLC Contact Thomas Bertels Score: 34.13 What are some other resources available to learn more about design thinking? Contact Annette Franz, CCXP Score: 34.77 20 Mia Liljeberg Ponteo AB Contact Mia Liljeberg Score: 34.72 24 Alex Kreger UXDA Contact Alex Kreger Score: 34.03

B2B Thought Leadership 59

B2B Thought Leadership Design Thought Leadership Lead Scoring 59