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How to Build a Digital Product Brand That Lasts

Webbiquity

Brands that create a simple, compelling brand promise—and then live up to that promise—will stand out in the marketplace over time. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Build an Opt-in Email List. Keep Your Website Updated.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. When you have a strong marketing strategy in place, you can better handle generating regular leads and scaling your business.

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Why we care about compliance in marketing

Martech

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years.

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41% of Marketers Admit to Not Understanding What GDPR Entails. Are You One of Them?

Envy

If the answer to this question is no, but you are marketing to EU citizens, you’ll want to keep on reading. Here is a scary thought: 41% of marketers admit to not fully understanding both the law and best practice around the use of consumers' personal data. For marketers the implications are immense. So what is a marketer to do?

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Where do you think PPC is going in the next 12 months? By Tatiana Ceresa.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

Everything You Need to Know about PPC. An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! Where do you think PPC is going in the next 12 months? By Tatiana Ceresa.

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