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Consultants Collective Profile: Ruth Stevens

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.

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B2B Sales Lead Generation Pros Who Listen, Learn

ViewPoint

Those of us who use the phone to successfully generate sales leads have picked up an essential trade secret. My PointClear peers and I have learned as lead generation professionals that adapting a prospect’s style of communication is helpful for immediate acceptance. Think of those annoying robo calls.

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Sales Success Secrets: The Critical Role of Lead Generation and Appointment Setting

Only B2B

Effective lead generation and appointment setting are essential components of successful sales tactics in today’s competitive business climate. Sales Success Secrets: The Critical Role of Lead Generation and Appointment Setting 1. Must Read: 5 Signs It’s Time to Outsource B2B Appointment Setting 4.

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Sales Qualified Lead vs Sales Accepted Lead: Distinguishing Sales-Ready Leads from Potential Sales Leads  

Only B2B

a cloud storage provider, watched its sales pipeline dry up. Their “ spray and pray ” marketing strategy generated a flood of unqualified leads, overwhelming sales and yielding dismal conversions. A consultant’s intervention proved lifesaving. Sales, armed with qualified prospects, thrived.

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How To Generate Sales Leads Without Cold Calling?

Only B2B

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a lot of people have wondered how to generate sales leads without cold calling and have researched several tactics for the same. Lead Generation Approaches That Work.

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Dear CEO: Find out how well your team is nurturing its B2B sales leads

ViewPoint

Standard B2B lead-generation programs produce an average 5% lead rate while advanced lead-generation programs (which include lead nurturing) produce an average 15% lead rate—three times higher. That is why you frequently hear sales say: “the leads suck.”.

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The Best B2B Lead Generation Strategies for Growth

New North

But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy? Start with our Lead Generation Quick Start Guide for MSPs.