Crimson Marketing

JULY 16, 2014

The average online buyer now consults seven unique digital media sources before making a decision about something as simple as breakfast cereal. . Matt Eichner is the Director of DoubleClick Search at Google, meaning he heads up Go to Market initiatives for DoubleClick Search , which is Google’s advanced SEM platform.

Doubleclick 100

Doubleclick Google SEM Ad Building 100

NuSpark Consulting

MARCH 9, 2013

Programs like Doubleclick can help this task if you’re buying multiple ad networks or DSPs, but you need to manually tag links for more granular referral link analysis. You may wish to track ad networks, specific websites, videos, pre-roll, etc.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

readwrite

AUGUST 2, 2007

Big technology players like Google, DoubleClick, WebTrends, Omniture, and Advertising.com were present, along with email. Graeme Thickins is a blogger and tech marketing consultant. The growing ranks of online marketers gathered this week. at ad:tech Chicago. marketing firms, large online agencies, and whole raft of smaller.

Paid Search Agency 40

Paid Search Agency Video Marketing Service Doubleclick 40

WebMarketCentral

SEPTEMBER 20, 2007

As noted, DoubleClick provides fairly reliable data across those media. 1.5%; and Hochman Consultants pegs the average at 0.7-1.5%. It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. This discussion on Webmaster World reports various experiences: 0.6%-1.2%,

CTR 20

CTR Adwords Practices Google 20

Single Grain

MARCH 16, 2020

Book My Free Marketing Consultation . Book My Free Marketing Consultation . In many ways, this happened thanks to Google’s initiative, as it was first to embrace and make the authorization obligatory on DoubleClick (a company acquired by Google in 2007 that developed and provided Internet ad serving services). Wrapping Up.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Single Grain

AUGUST 8, 2023

Marketing Approach : Cyber Publicity helped Kellogg Company utilize programmatic buying through DoubleClick Digital Marketing, leveraging display and video campaigns. Increasing the average number of patient consults per day was a specific goal for the company.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. For more advanced technical tips on the matter don’t hesitate to consult this guide. The more stops it makes, the more time it takes to render a page.

Google 99

Google Marketing Websites Doubleclick Paid Search Agency 99

Hubspot

SEPTEMBER 12, 2016

Craig Kanarick, one of the digital consultants hired to work on the campaign, remembers the team's goal was to make an ad that didn't feel like an ad, and actually offered valuable content to users. Doubleclick emerged on the scene as one of the first ROI tools for banner ad campaigns.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

chiefmartech

SEPTEMBER 8, 2015

Stephan will be one of our featured speakers in the closing fireside chat at our conference next month, cheekily titled: Everyone Wants To Be The CMO’s Best Friend: A Discussion Among Agencies, Systems Integrators & Management Consultants. Competitive, complementary, or collaborative?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Webbiquity

SEPTEMBER 8, 2010

While 28% planned to use internal resources to launch new initiatives, 25% turn to social media consultants. The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100