chiefmartech

DECEMBER 21, 2020

He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. He now serves as an executive advisor to several cutting-edge martech vendors.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

chiefmartech

JANUARY 25, 2023

Not coincidentally, it also lines up with this research from Boston Consulting Group interviewing ~2,000 companies on the current state of their “digital transformation”: Most are still in the process of transforming. We’re just getting started.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. Since then, as a CMO and a consultant , I have led numerous martech projects where this framework, and the associated methodologies and guidance, have been core to my approach. Form the foundation for vendor RFPs and evaluations.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

OCTOBER 13, 2021

Usually, it lacks management buy-in and understanding, a data-centric strategy, resources, data modelling and sometimes the DAM vendor overpromising and underdelivering. ” Mistake 1: Everyone goes looking for a vendor first. Mostly, however, it is down to the preparedness of the client looking for a DAM system.

Digital Asset Management 113

Digital Asset Management Marketing Management Peer-to-peer Vendors 113

Webbiquity

JUNE 27, 2017

In Lemkin’s model, a B2B company would need four to eight people (depending on much work is outsourced to marketing consultants , freelancer, or agencies) at the 100 employee mark, or roughly the $15-$25 million revenue range. ERP or business intelligence platforms). The First Marketing Hire: Leadership and Growth.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Martech

OCTOBER 5, 2022

Episerver rebranded as Optimizely in 2021 , and its web experimentation and feature experimentation (formerly known as Full Stack) capabilities have become increasingly central to the vendor’s vision. Again, consultation, including with implementation partners, can only suggest the most fruitful paths to follow.

Digital Asset Management 106

Digital Asset Management Enterprise Management CMS Development Work Management 106

Martech

AUGUST 3, 2021

Around 2017 or 2018 there was enthusiasm for RPA as a core factor in digital transformation. Software robots, it was thought, could take over digital processes and execute them tirelessly and at speed. Mark Hunter , author and consultant. Why we care. RPA has been a slowly developing category.

Enterprise Management 112

Enterprise Management Work Management Account Based Marketing Marketing Management 112

Martech

FEBRUARY 18, 2022

In the B2B environment, marketers have long played a critical role in the early stages of the sales process, when buyers are independently conducting research and forming the views that shape what vendors they consider and with whom they engage. Read next: The B2B customer journey is set on a digital track. Advanced functionality.

Digital Asset Management 99

Digital Asset Management Enterprise Management Work Management Marketing AI 99

Martech

JULY 25, 2023

This is especially helpful for marketers working at agencies or as outside consultants because they can document what they need to within the tool, without being concerned about appearing less than professional when the client logs in and sees their own view. Catch up on the Agile Marketing Navigator series!

Work Management 83

Work Management Digital Asset Management Enterprise Management Marketing Management 83

Martech

JULY 23, 2021

Get your business goals in order first before selecting a tech vendor. Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in the early stages. Those are different goals that could take you to different vendors. Chris Wood, Editor. What about virtual events?

Paid Content 127

Paid Content CMS Development Enterprise Management Marketing Automation Services 127

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. It’s the job of the vendor to provide product knowledge to their partners. Each has its own target audience expertise and product preferences.

Work Management 112

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 112

Martech

OCTOBER 27, 2021

As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. Vendor roadmaps help marketers too and those who cover the space to see what innovations are on the horizon. Gabriela Cardoza , corporate and personal brand consultant. Read more here.

Marketing Automation Services 96

Marketing Automation Services API Digital Transformation Acquisitions 96

ClickZ

FEBRUARY 21, 2020

He is of course the brains behind the annual Marketing Technology Landscape Supergraphic , the widely accepted road map of the global martech vendors. Tamara McCleary is the CEO of Thulium, a marketing and digital consulting agency specializing in social media brand amplification, influencer marketing, and thought leadership.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Martech

OCTOBER 14, 2021

In the first of a series of articles on getting digital asset management, DAM consultant Mark Davey emphasizes that preparedness is the key to DAM success. ” Mistake one: “Everyone goes looking for a vendor first.” ” Mistake one: “Everyone goes looking for a vendor first.”

Digital Asset Management 98

Digital Asset Management Marketing Automation Services Marketing Management Ideal Customer Profiles 98

Golden Spiral

APRIL 18, 2019

It analyzes data to identify key trends and issues, and works with vendor leadership to improve solutions. vendor performance data based on user feedback. As fintech continues to permeate the banking industry, these technology vendors need access to data and insights around how their solutions will impact financial institutions.

Work Management 102

Work Management Marketing Management Research Organization 102

Seismic

APRIL 5, 2021

They are at the forefront of digital transformation and social client engagement in financial services, including their use of Seismic LiveSocial, and capitalize on every opportunity for the long-term benefit of their advisors. Consulting Partner of the Year: LeapPoint – LeapPoint deeply understands the value of Seismic.

Work Management 52

Work Management Marketing Management Advertising Agencies Lead Ranking 52

Martech

JANUARY 3, 2022

Michael McNeal , National Marketing Operations Lead, Centric Consulting. In many organizations, Chief Marketing Officers (CMOs) are responsible for leading overarching initiatives, such as digital transformation, the pivot to customer-centricity, and driving revenue and growth.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120

ClickZ

DECEMBER 10, 2019

Based on her experience at OUP, Scollans developed a 12-step process for implementing marketing technology which she uses with her consulting clients. It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Advice to martech vendors.

Work Management 83

Work Management Press Marketing Management CMO 83

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Our handy TCO calculator allows you to factor in both the long-term and short-term e-commerce costs you can expect to incur on a digital transformation project. Do you feel the same?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

Sana Commerce

AUGUST 15, 2022

E-commerce costs often get brought up early during conversations about digital transformation , and for good reason. Our handy TCO calculator allows you to factor in both the long-term and short-term e-commerce costs you can expect to incur on a digital transformation project. Do you feel the same?

Work Management 52

Work Management Marketing Management Cost CMS Development 52

DiscoverOrg

FEBRUARY 2, 2017

TEDD Interest Sparked by Big Data, Business Analytics, and Digital Transformation. Historically, technology budgets have primarily been focused on consultants, hardware, or third-party software. That is a significant increase from the $122B that was spent in 2015. That’s about to change if you believe Capgemini.

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

Strategic-IC

APRIL 2, 2020

A recent piece I read by consultants Bain & Company caught my eye with their “ A Coronavirus Action Plan for B2B Sales ” which consisted of a series of defensive and offensive moves companies should be taking in the current environment. Study after study shows that those who cut most, struggle to survive once economies pick up.

Account Based Marketing 100

Account Based Marketing ABM Digital Transformation Terms and Conditions 100

Strategic-IC

FEBRUARY 18, 2022

Business (and digital) transformation have changed the world of B2B. It requires more consideration and consulting services to purchase, integrate, and deploy. Recent research by Gartner of 1,100 B2B customers shined a light on the information exchange between vendors and customers. What information buyers want.

Peer-to-peer 62

Peer-to-peer Account Based Marketing ABM Work Management 62

QuanticMind

AUGUST 17, 2023

As marketers learn more about the intricacies behind this digital transformation, a whole range of in-house programmatic manifestations are emerging, with brands and agencies breaking new ground and creating new operational frameworks as their relationships evolve. For starters, programmatic in-housing takes time.

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

Inbox Insight

MAY 31, 2024

CDPs enable you to layer on intent data from vendors like Bombora. Provide opt-out options on all marketing Consult with legal counsel to ensure tracking and data practices align with global privacy laws. This creates a unified customer profile that provides a 360-degree view of each prospect.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

NetLine

APRIL 8, 2021

The good news for ABM-centric Marketers and vendors is that only a small minority of companies scaled back on existing ABM objectives. Digital acceleration doesn’t mean that current priorities are no longer pertinent; on the contrary, this digital transformation is the signal to go even faster.

Account Based Marketing 52

Account Based Marketing ABM Positioning Budget Programs 52

Hinge Marketing

DECEMBER 12, 2019

As more vendors enter the MA space, competition will increase, and as a result, we anticipate the rollout of new systems and apps targeted at specific industries or niches. The longer that firms take to embrace digital marketing, the further behind they will fall. Coming soon: industry-focused MA platforms and apps.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

BenchmarkONE

MARCH 22, 2019

The CRM Consultant. This blog was created by Richard Boardman, who spent 15 years as a CRM consultant. Before that, he worked with CRM vendors. Required Reading: The State of Digital Transformation and the Work to Be Done Conversational Experiences: Building relationships one conversation at a time. Kate Leggett.

CRM 74

CRM Forrester Small Business Marketing Digital Transformation 74

Customer Experience Matrix

JUNE 17, 2019

But the fact that all three vendors are addressing the topic raises some interesting questions. But CDPs have been developed by relatively small specialist vendors, which many enterprise buyers are reluctant to consider. It's taken a while but all three vendors now acknowledge that a CDP must store its own data.

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Outgrow

JUNE 6, 2024

Saksham Sharda: So as a CMO of an AI tech startup, what is your big-picture perspective on the impact of AI in the consulting services industry? So traditionally tech services were based on, you would pick a vendor who had large groups of talents positioned on certain campuses around the world. Phil Walsh: Yeah, great question.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

Hubspot

NOVEMBER 16, 2021

In today’s world of digital transformation, customers have come to expect streamlined and easy processes for every interaction they have with a company – and are willing to go elsewhere when those needs aren’t met. Source: A commissioned study conducted by Forrester Consulting on behalf of HubSpot/Stripe, September 2021.

CRM 72

CRM Buy Work Management Marketing Management 72

Belkins

MAY 28, 2020

There has been a sharp spike in telehealth visits and many facilities had to add around a thousand new operators to the current staff in order to help the teams consult patients within their telehealth visit. Some things are usually discussed at a face-to-face meeting or during a brainstorm. Key takeaways.

Enterprise Management 98

Enterprise Management Work Management B2B Sales Marketing Management 98

Marketing Insider Group

JUNE 29, 2020

It takes sales to pay vendors and employees, revenue to keep a business running.”. One way to help your client base is by offering remote consultations, discounts, and showing you are willing to go the extra mile,” says Morgan Taylor, CMO of LetMeBank. “It’s important right now that businesses keep going.

CMO 330

CMO Work Management Paid Search Agency Planning 330

Martech

OCTOBER 20, 2023

Gene is currently a principal at Digital Mindshare LLC, a New York-based consultancy. I started reaching out to vendors and telling them that for $500, they could have a support forum on my social media network. And he’s a frequent contributor to MarTech. Q: How did you get into marketing and technology?

Paid Search Agency 108

Paid Search Agency Advertising Agencies Enterprise Management Work Management 108

chiefmartech

AUGUST 2, 2016

MarTech is the world’s premier, vendor-independent conference dedicated to addressing the global intersection of marketing, technology, and management. Insights and frameworks from experienced martech thought leaders and consultants from Deloitte, iProspect, McKinsey, Real Story Group, Urban Airship, and Velocity Partners.

iProspect 40

iProspect Peer-to-peer Marketing Management Case Studies 40

accelerate agency

DECEMBER 6, 2021

Find out how to grow your SaaS company efficiently by booking a free online consultation with accelerate agency today. Book a Consultation To help you jump quickly to the sections that interest you most – click on the links below. We’ll also take a peek into the future and discuss what’s next for SaaS. What is SaaS?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

accelerate agency

DECEMBER 6, 2021

Find out how to grow your SaaS company efficiently by booking a free online consultation with accelerate agency today. Book a Consultation To help you jump quickly to the sections that interest you most – click on the links below. We’ll also take a peek into the future and discuss what’s next for SaaS. What is SaaS?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52