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What is marketing work management?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Click here to download! Ease and transparency of reporting.

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions

ClickZ

30-second summary: One of the biggest changes in marketing over the past 15-years is the abundance of data available. This shifted the focus from marketing creative to campaign attribution and performance. It is essential for technology vendors to work closely with an organization during the first couple of months of implementation.

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It's CDP Time for Marketing Cloud Vendors

Customer Experience Matrix

Adobe, Salesforce and Oracle all made announcements regarding Customer Data Platform products this week. None are world-changing: Salesforce described a planned extension of Customer 360 ; Abobe announced triggered journey campaigns that draw on its “real time CDP”, and Oracle described CDP services from systems integrators.

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Y2K Changed Business Forever. So Will COVID-19.

Zoominfo

The same pattern will likely repeat when humans beat back the coronavirus; already, there has been massive digital transformation occurring at companies, based on new data from ZoomInfo. Doomsday concerns followed: Would bank interest rates go haywire if back-end systems didn’t know the correct date? Agile Processes.

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Y2K Changed Business Forever. So Will COVID-19.

Zoominfo

The same pattern will likely repeat when humans beat back the coronavirus; already, there has been massive digital transformation occurring at companies, based on new data from ZoomInfo. Doomsday concerns followed: Would bank interest rates go haywire if back-end systems didn’t know the correct date?