InsightSquared

MAY 22, 2019

They know ROE and ROA, whereas standard sales wouldn’t know ROS from their ARR(se). ESPs keep themselves up to date by subscribing to industry journals, maintaining an industry network and attending relevant conferences. ESPs understand the language of business: An MBA or >=undergraduate level finance education.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237

Choozle

JANUARY 23, 2024

million net square feet of exhibits, 15% larger than CES 2023 4,300+ exhibitors, including 1,400+ startups 135,000+ attendees from 150 countries, regions, and territories 5,000+ global media and content creators 60% of Fortune 500 companies 250+ conference sessions with 1,000+ speakers What were the hot topics at CES 2024?

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

LeadsRX

MAY 18, 2021

Founded by marketers, LeadsRx enables companies of any size to elevate marketing performance in a framework that is easily understood delivering sustainable return on ad spend (ROAS). 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. Connect with LeadsRx on Twitter , LinkedIn and Facebook.

Multi-Touch Attribution 52

Multi-Touch Attribution Peer-to-peer Paid Search Agency Multi-Channel 52

Outbrain

NOVEMBER 25, 2019

Thus 2019, or as I like to call it, the year of the Direct-to-Consumer conference. As brands try to learn from DTCs, and vendors try to create solutions for DTCs, we’ve seen a huge spike in the number of marketing conferences themed toward disruption.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

Moz

OCTOBER 12, 2020

That does confer some benefits initially, but once the market figures out there's money to be made and little competition, that's when they swoop in to encroach. Meaningful competitive advantage should be lasting and endure over a long period of time.

Paid Search Agency 66

Paid Search Agency Budget Programs Barriers Lead Ranking 66

Directive Agency

SEPTEMBER 26, 2023

For Return on Ad Spend (ROAS) , think of it as your ROI spotlight. They’re a trusted voice in the marketing landscape, whether it’s insightful articles, podcast interviews, or speaking at conferences. It distills all the expenses — ads, labor, tools — into a single figure.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Adobe Experience Cloud Blog

APRIL 1, 2014

The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. I was inspired to write this blog post after hearing Neil Mohan, Google’s VP of Display Advertising, speak at a recent conference.

Advertising Channels 48

Advertising Channels Multi-Channel Paid Search Agency Advertising Agencies 48

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. I might know that a conference inquiry will eventually convert 4%, resulting in a booking of an average of £20,000.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Single Grain

FEBRUARY 24, 2023

Single Grain digital marketers always perform regular research and testing to constantly increase your ROAS (Return on Marketing Investment). Attend professional meet-ups, conferences and trade fairs: Get yourself enrolled in professional programs and stay up to date with conferences and meet-ups.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Single Grain

AUGUST 11, 2023

Include trending topics and events: Consider relevant events hashtags to align your ad with a current industry event, conference, or trend. With the right steps and strategies, you should be able to create high-ROI LinkedIn campaigns to maximize your brand’s traffic, conversions, ROAS, audience interaction, and brand awareness seamlessly.

Paid Search Agency 52

Paid Search Agency Linkedin Ads Campaigns 52

Convert

MARCH 2, 2022

You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. I might know that a conference inquiry will eventually convert 4%, resulting in a booking of an average of £20,000.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

AUGUST 10, 2021

Distribute the case study at conferences. Pin the case study on your Twitter profile. Promote it with paid ads. Write a blog post and link to the case study. Do a guest post campaign and link to the case study. The post How to Write a Case Study that Converts Prospective Buyers into Customers appeared first on Single Grain.

Case Study 98

Case Study Case Studies Paid Content Studies 98

Single Grain

DECEMBER 6, 2019

Target ROAS – Set your sights on getting the best return on your advertising spend. Neil Patel advises marketers to focus on building their expertise, pointing out that they can bolster their reputation with guest posts on industry-leading blogs, speaking at conferences, and by applying for awards.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145