Hubspot

JULY 15, 2020

But more than ever, recent events (goodbye conferences, lunch and learns, happy hours) have called on marketers to reexamine how they view an account-based marketing mix and what can drive impact. This will look like CTR, CPM, CPA, CTOR, etc. These are also typically more challenging to scale as a more nimble team with tighter budgets.

Demand Generation 94

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 94

Outbrain

NOVEMBER 25, 2019

Thus 2019, or as I like to call it, the year of the Direct-to-Consumer conference. As brands try to learn from DTCs, and vendors try to create solutions for DTCs, we’ve seen a huge spike in the number of marketing conferences themed toward disruption. Creating that human element is where the art of storytelling begins.

Brand Identity 33

Brand Identity Branding Storytelling Funnel Advertising 33

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

PPC 96

PPC Paid Content Marketing AI Trends 96

Single Grain

DECEMBER 6, 2019

This works for any number of PPC goals, including: Target CPA – Generate new leads and customers for a maximum cost per acquisition that you set. Target ROAS – Set your sights on getting the best return on your advertising spend.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145