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How To Make Big Demand Gen Bets That Beat the House (and Deliver ROI)

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said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023. Let’s turn that around.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

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Running Ads on LinkedIn: How to Create Your First Ad Campaign

Single Grain

Ready to begin advertising on LinkedIn? I know the technical details required to run ads on LinkedIn can be a bit overwhelming for a beginner. That’s why I have created this LinkedIn advertising guide to help business owners and marketers like you create high-ROI LinkedIn ads. Let’s begin!

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5 Top Performance Marketing Agencies Celebrating 10+ Years

Directive Agency

There are a ton of marketing agencies out there claiming they can do it all. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years. What are Performance Marketing Agencies? But let’s be real: doing everything often means excelling at nothing.

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Top 5 Oldest Performance Marketing Agencies

Directive Agency

There are a ton of marketing agencies out there claiming they can do it all. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies? This isn’t a new concept to the marketing landscape; it’s a refined one. Let’s dive in.

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Competitive Advantage in a Commoditized Industry

Moz

Posted by HeatherPhysioc In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? It's enough to make any search expert feel like it's impossible to win. The state of our industry. SEO is dead.” Far from it.

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How to Optimize Your E-commerce Site for Revenue

Convert

You have a lot of window shoppers browsing, making comparisons, soaking in your content, but they’re just not ready to buy. You’ve probably poured gasoline on running ads instead. While revenue optimization should ideally focus on increasing customer lifetime value, marketers are throwing money at ads to increase the topline.