Convince & Convert

FEBRUARY 11, 2010

As mobile browsers become more powerful, Google and its partners decided to do things their own way. Pissing off Google.) Pissing off Google.&# Pissing off Google.&# Pissing off Google" [link] [link] Bruce Hendrickson Great post! You know what’s not a good idea? introduced an application-geared Internet.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 26, 2010

Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Then this is the blog post for you. Develop a Social Media Strategy in 7 Steps [.]

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MARCH 4, 2010

I'm not sure you can separate content from community anymore, as Google seems to be looking more and more at engagement (comments, linkbacks, time on site) to determine the value of content. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Ive founded 5 companies, and spent 15 years running digital marketing agencies. How can I help you?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Remember, the most important customer of EVERY company is Google. How can I help you?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. but a right-hand location on content sites. How can I help you?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Google isn't going to be enough forever.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Online Marketing Institute

MAY 18, 2010

I've seen something similar used to categorize (and test) PPC target phrases. I think this classification method (AIDEA) is a viable way to categorize assets and thus identify gaps or weaknesses. Tahire also has an excellent point about how off-line marketing initiatives can take precedent.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

APRIL 6, 2010

Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. This is especially important now that Google and Bing are incorporating social content into real-time search results). and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Directive Agency

MARCH 7, 2019

Joanna Lord is the Chief Marketing Officer at Skyscanner and has spoken across the globe at conferences such as Web Summit Dublin, SMX Advanced/East, SearchExchange, Growth Marketing Conference East, MozCon, Dreamforce, Affiliate Summit and more for her expert knowledge on marketing strategy. Joanna Lord. Joanna Wiebe. Jessica Cross.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Single Grain

FEBRUARY 24, 2023

They leverage paid search marketing, e-commerce management, Google Ads audit, display advertising, and LinkedIn Advertising to promote your business. They elevate your paid promotion strategy with exceptional PPC management skills. They have a team of 50+ Amazon ad experts to grow your B2B brand.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. power to the people ? power to the people ? Your UNION, P.U.B., and its members (Lijit).

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 10, 2010

You'd be lucky to find anything about Mr. Fux online even with a google search. You'd be lucky to find anything about Mr. Fux online even with a google search. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

JULY 14, 2010

A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). I recently heard a poignant expression, “you are your Google results”. Now, Google creates perceptions and it is our job to engage the communities and instill what perceptions we want seen. How can I help you?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

SEPTEMBER 10, 2012

Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Emily Gonzales.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Emily Gonzales.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Clients can tell if you are just spouting platitudes that you picked up from a two day immersion conference. I don’t believe in a “digital divide.”

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. How can I help you?

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? Because content is the most efficient form of marketing available. Smart, optimized content.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 28, 2010

Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. I follow many of these other tips in my own ways, and it all centers around one idea: write for the readers. How can I help you?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Facebook fan pages are email newsletters 2.0 How can I help you?

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. maxebiz Great post. How important is that????

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

SEPTEMBER 8, 2010

Meanwhile, Facebook comes along and sees a revenue model that’s not based on the banner ad, but rather on Google’s pay-per-click model (which businesses prefer because it mitigates financial risk). Now as Google trying to bring out a rival for facebook, I hope facebook should plan something to compete with Google!

Paid Content 137

Paid Content Facebook Paid Search Agency Advertising Agencies 137

Convince & Convert

JUNE 15, 2010

At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. What do I do?” 4=wicked smart! How can I help you?

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JULY 22, 2010

Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. link] [link] Joby Semmler Love the Google “7 people who came to your Web site” line – RT @jaybaer: Are You Suffering From Premature Calculation? You know all that stuff that we “like&# now? well played Jay.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 26, 2010

Schoenfeld says that the original RowFeeder project was intended to integrate into Google Spreadsheets (and it still does), but the recent addition of Excel tie-ins open up the user base substantially. link] Komputery Sometimes I think, that people doesn`t work, but still analysing statistic, google analytics etc. How can I help you?

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

AUGUST 31, 2010

Google Wave was the closest we’ve come, and that got killed off faster than the new Knight Rider TV show. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Absolutely not. How can I help you?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

JANUARY 16, 2013

Google+ Communities – Join some relevant Google+ Communities to get some content ideas from the discussions taking place. It’s especially useful for events like conferences. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Incidentally, this is why Google is so afraid of Facebook. Google has made a couple of dollars by reading and ranking Web pages. Facebook’s opening of the API to searches (and the subsequent inclusion of Facebook content in Google, Bing, Yahoo search results) blunts the historical searchability advantage of Web pages.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167