Webbiquity

FEBRUARY 17, 2022

The number of people on social media makes it an essential part of all marketing , regardless of industry. Every business should have a profile on the main platforms to ensure their bases are covered. In-person events are still an incredibly effective way to connect directly with your buyers.

Tactics 273

Tactics Advertising Agencies Paid Search Agency Focus Group 273

Biznology

APRIL 25, 2012

Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship. But these days, business events are taking off in new directions, empowered by advancements in digital technology.

Event Marketing 80

Event Marketing B to B Planning Webinar Metrics 80

B2B Marketing Directions

JUNE 20, 2020

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. 1) Know the Event Hashtag. 3) Build Your Database.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Martech

AUGUST 25, 2021

In-person conferences set back by Delta . A new wave of caution for in-person gatherings is sweeping over marketers as the COVID-19 Delta variant is causing cases to spike, especially in areas with lower vaccination rates. That’s MarTech in action. Chris Wood, Editor. That jumped to 7 out of 10 for the second half of 2022.

Transparency 98

Transparency Work Management Marketing Management Merchandising 98

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Visibility to social media profiles and pages. Live Events & Trade Shows.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and showing a remote participant on a screen, they can use hologram technology and place a three-dimensional version of the person on a stage, or in a boardroom.

Event Marketing 121

Event Marketing Planning Broadcasting Ideal Customer Profiles 121

Heinz Marketing

AUGUST 17, 2020

I was very… I felt like the outsider in the group, because I come in there, and not only were all of these groups had these amazing, experienced event marketers, event producers, event professionals, but it was very clear when I joined, there were people in the industry who were fanboying and fangirling over you.

Top of Funnel 136

Top of Funnel Work Management Lead Ranking Trade Show 136

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Terminus

JUNE 7, 2017

Now multiply that by a thousand, and you’ll get an understanding of what it’s like to plan a B2B event. I’ve often heard marketers express their uncertainty about the event marketing process as a whole. How do you get the most out of your event marketing investment? Feeling overwhelmed yet?

Account Based Marketing 44

Account Based Marketing Ideal Customer Profiles ABM Sales Management 44

markempa

JANUARY 15, 2012

Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. They should all be on the event website.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Tactics 120

Paul Gillin

MAY 27, 2010

An annual user conference attracts thousands. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Profiles are a member’s personal homepage. Maskin refers to himself as “Mr.

Communities 50

Communities B2B Work Management Marketing Management 50

Terminus

SEPTEMBER 24, 2017

Event Marketing. Prior to trade shows or other events, B2B teams often struggle to cut through the noise and reach the right attendees from the right accounts. Typically, this leads to flooding contacts’ inboxes with emails about the event with poor results. What about after an event?

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32

Outgrow

AUGUST 11, 2021

As we started to build the ticketing solution and that became more robust and more competitive, we then started to focus on more for-profit organizations and businesses, concerts, festivals, trade shows, and the like. Do you feel there were too many conferences before the pandemic happened? I’ve got a profile on there.

Planning 52

Planning Budget Programs Network Marketing Outgrow 52

Contently

OCTOBER 25, 2018

Despite marketing’s digital transformation, event marketing is still the toast of the industry. According to Bizzabo, 80 percent of marketers believe live events are critical to their company’s success, and 87 percent of C-suite executives plan to invest more money in live events.

Event Marketing 167

Event Marketing Effectiveness Planning Trade Show 167

Paul Gillin

JUNE 9, 2010

Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. In B2B communities, personal profiles are a way to register areas of expertise that others may find useful.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Hubspot

APRIL 19, 2017

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.”. Virtual conferences have become a more popular medium to develop and reach large audiences. Imagine a conference.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

TrustRadius Marketing

NOVEMBER 2, 2022

Intelligently analyze which applicants best match your job description with Profile Relevancy. Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization. Transcripts on earnings calls, investor conferences, etc. LEARN MORE. Press releases.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

TrustRadius Marketing

NOVEMBER 2, 2022

Intelligently analyze which applicants best match your job description with Profile Relevancy. Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization. Define job requisitions with confidence using industry and geographic Compensation Benchmarks.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Intelligently analyze which applicants best match your job description with Profile Relevancy. Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization. Define job requisitions with confidence using industry and geographic Compensation Benchmarks.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Intelligently analyze which applicants best match your job description with Profile Relevancy. Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization. Define job requisitions with confidence using industry and geographic Compensation Benchmarks.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52