A CX reality check: When good intentions meet clunky execution
Martech
MARCH 5, 2024
One of those options would require me to wait in line, which rarely leads to a positive customer experience — let alone waiting for me to wonder why my monthly bill increased by $30 or so. Was this an elaborate phishing scam? This is an example of what Integration Platform as a Service (IPaaS) vendors are trying to serve.
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