Marketing Insider Group
MARCH 28, 2023
It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.
Zoominfo
MARCH 24, 2021
Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., individual role changes and mergers and acquisitions) Data entered in the wrong field Duplicate entries Misspellings, typos, and spelling variations Non-normalized data. Assess and improve data collection methods.
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The Point
NOVEMBER 29, 2017
In this context, by “act” I mean that the client and his/her company have built a solid foundation on which virtually every campaign or program has a reasonable chance of success. And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. Or Predictive.
DealSignal
APRIL 27, 2023
Ideal Customers include current customers and prospects along with companies that are similar to your best customers. The data behind Ideal Customer Profiles Ideal Customer Profiles are defined by firmographics (size, location, industry), technographic (deployed technology), and historical data. Intent, however, is ephemeral.
DealSignal
MAY 6, 2019
Ideal Customers include current customers and prospects along with companies that are similar to your best customers. Ideal Customer Profiles are defined by firmographics (size, location, industry), technographics (deployed technology) and historical data. It flags when a company is in market for specific solutions.
Biznology
FEBRUARY 28, 2014
Early on, I stumbled upon an anonymous blog that reports on the most egregious of these emailers, and connects them to unscrupulous spammers tracked by Spamhaus. It’s pretty hilarious to learn that many of these data sellers are complete fakes, sending identical emails from fake companies and fake addresses.
Biznology
DECEMBER 26, 2012
My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. Renewed interest in data hygiene.
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