Marketing Insider Group
MARCH 28, 2023
Make sure to put this down on paper! Customer Database Data hygiene has nothing to do with scrubbing your data’s ears. Rather, it is the ongoing process involved in maintaining clean data that is complete and error-free. all of the ongoing processes involved in guaranteeing data is clean … and error-free.”
Zoominfo
MARCH 24, 2021
Considering that 42% of sales reps feel they don’t have enough information before making a call, working with patchy, inaccurate data further compounds their ability to do their job well. . With ongoing data hygiene maintenance, reps can barrel through call lists, spending more time connecting with quality prospects and leads.
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The Point
NOVEMBER 29, 2017
And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. ROI measurement and accurate campaign attribution are not simple tasks, mainly because they require 1) data hygiene and 2) sales compliance. Good content is what fuels modern demand generation.
DealSignal
APRIL 27, 2023
Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.
DealSignal
MAY 6, 2019
Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. Follow Michael on Twitter @Michael_R_Levy.
Biznology
DECEMBER 26, 2012
My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. Renewed interest in data hygiene.
Biznology
FEBRUARY 28, 2014
Magill wraps up his discussion with: “If you suspect you’d have trouble serving them with court papers, do not do business with them.”. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'
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