Chris Abraham joins Frank Eliason and Shel Holtz on FIR
APRIL 18, 2017
Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold?
Blogger outreach is more PR than social media
APRIL 23, 2013
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. My expertise, however, is online community outreach and engagement.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
The Internet should allow us to get to know Iraqis, Palestinians, Afghans, Russians and Iranians first hand so we can decide for ourselves whether we believe what our Government and our media tells us about Iraq, Israel, Afghanistan, Russia, and Iran.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
Image via Wikipedia. What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. ” Most of them skyrocketed as the direct result of some form of publicity campaign, be it grass roots or from an agency.
Blogger outreach is scary
SEPTEMBER 13, 2011
Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. Publicly shamed, drawn, quartered and, finally, drummed out of the corps.
The Long Tail of Blogger Outreach
OCTOBER 4, 2011
Image via Wikipedia. Internet Marketing Organic Search Public Relations Abraham Harrison blogs Outreach public relationsI had breakfast with John Bell of Ogilvy a number of years ago.
B2B Marketing: Trust + Community = ROI
Buzz Marketing for Technology
FEBRUARY 9, 2010
Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. Social Media changes that and elevates Trust to the individual level.
Inbound Marketing the Way God Intended
OCTOBER 18, 2011
Image via Wikipedia. Earned media is hard. and entire “informational” sites similar to Wikipedia, distributed globally, on many different servers and under many different domains and sub-domains to emulate its “impossible” counterpart.
Why Every Social Media Team Needs Millennials AND Boomers
AUGUST 8, 2012
Photo credit: Wikipedia. I left for vacation right when the blogosphere was going nuts about Cathryn Sloane’s article in NextGen Journal: Why Every Social Media Manager Should Be Under 25. Should only people under 25 should be Social Media Managers? 3 community managers.
You’ve probably over-farmed your donors’ land
OCTOBER 25, 2011
Image via Wikipedia. Could you reward your donors in a more public way? They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter.
How Paul Barrett Won Over Gun Forums
FEBRUARY 21, 2012
Image via Wikipedia. In order to mine social media marketing gold, you really need to roll up your sleeves, put on a pair of sturdy work boots, get into that little elevator, and descend that deep shaft into the gold mine yourself, pick in hand, and get to work.
How Will 50 Billion Connected Devices Affect The Future of Marketing?
B2B Marketing Insider
MARCH 25, 2013
Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. TopRank started as a product/service that we offered in conjunction with public relations services. What do you think is the future of social media? .
Book Review: Optimize
NOVEMBER 5, 2012
In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.
Mapping the Social Media Landscape
The Effective Marketer
AUGUST 11, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge.
Why Marketers Need to Start Caring About Social Responsibility
OCTOBER 1, 2012
like environmental degradation, layoffs in a certain community, or chronic health problems. Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society?
When being real matters
DECEMBER 13, 2013
Nelson Mandela(Photo credit: Wikipedia). In the case of Nelson Mandela, this was not simply a matter of rebranding or changing his message to meet the changing tide of public relations. We stress that in the transparent world of social media, authenticity is even more vital.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#