markempa
JUNE 14, 2005
I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding. I wrote a post a while back you might want to check out, " Word of Mouth Marketing relies on reputation not branding." BtoBOnline Link: Word-of-mouth marketing gets people buzzing.
markempa
MAY 25, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Be visable.
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markempa
MARCH 30, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Word of mouth is all about our reputation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JUNE 7, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thats what this webcast is about.
markempa
SEPTEMBER 15, 2005
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.
Valasys
JUNE 25, 2019
On the flip side, a study from Marketing Sherpa shows that only 56% of the marketers check for the validity of their leads before passing them on to their sales teams. Improved UX is beneficial in customer retention & generating additional revenue by positive word-of-mouth interactions. Conclusion.
Lenny's Newsletter
SEPTEMBER 5, 2023
Go outbound, but be strategic about it One of the recurring themes (and biggest surprises) across my interviews is the value, and effectiveness, of going cold outbound in the early stages—cold emails, cold DMs, cold calling. ’ These were called AMP Camps. Keepsafe came through that.
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