Televerde
MAY 13, 2024
Today’s B2B buyers have more information and options than ever before. A standout top-of-the-funnel marketing strategy is a must for brands that want to catch the attention of their target prospects and win them over their competitors. That’s what we’ll cover in this guide.
Rev
AUGUST 2, 2023
When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting.
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MarketJoy
JULY 27, 2018
While B2C buyers may make a purchasing decision the first or second time they come into interaction with a brand, B2B buyers may need several meetings, demos, proposals, and phone calls before making a decision. The maturation of the internet has changed the B2B buying cycle forever. Major differences between B2B and B2C.
markempa
AUGUST 15, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).
SalesIntel
JUNE 29, 2021
Learn how your peers tackle pain points, resolve objections, close deals, and drive repeat business by brainstorming with your team. With this article, we want B2B businesses to learn how to streamline the sales process. Implementing sales processes can streamline any task, whether simple or complex. So, how do you improve your sales process?
markempa
MARCH 21, 2006
Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,
Convince & Convert
SEPTEMBER 7, 2010
Both are wake-up calls for marketers, and make the case that separating marketing from day-to-day customer experiences is an impossibility. Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. UNsettling Stratten has a knack for gaps.
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