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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’

Relevance 118
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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Search ad listings have also expanded and evolved over the past several years to incorporate information that encourages users to click, such as company reviews, delivery time estimates, available promotions, and easy-to-navigate site links. – form/registration. What are your goals? – organic visibility. – purchase.

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Social Media: The Journey Begins With You

Marketing Insider Group

According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Bit.ly – use this tool to create shortened URLs and track clicks.

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. We already have a significant amount of content on our site.

Web 2.0 100
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18 Ways to Guarantee Nobody Misses Your Next Webinar

Hubspot

We’ve set the Guinness World Record for largest online marketing seminar, we've hosted webinars with partners such as Facebook , LinkedIn and Salesforce and we’re able to host and promote in-house because of the modern marketing team we’ve built! 3) Set a registration goal. Which brings us to our next tip. Be clear.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Email and Online Marketing. Email marketing is often the most important online marketing channel.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. com What it does: Gathers, tracks, analyzes and reports on what people are saying about a brand, on blogs and through comments and posts on social media sites.