Brandpoint

NOVEMBER 10, 2020

The event chat is always too crowded and moving too fast for any good conversations. But, Twitter still gives you the time to have one-on-one conversations, share your own thought leadership, and connect directly with speakers who are probably online during their recorded sessions. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

BDB

JANUARY 12, 2024

The system profiles visitor interests and areas of specialisation to enable nutraceutical firms to identify licensing opportunities, contract manufacturers, researchers, co-packers and other potential partners that align with launching a new supplement line.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations). Why do you need event landing pages? Simply having event landing pages isn’t enough to guarantee conversions.

Landing Pages 139

Landing Pages Examples Co-Registration Webinar Metrics 139

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns. Use this information accordingly.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Terminus

JULY 18, 2017

What are the components of a good account-based marketing campaign? Our CMO and Co-Founder Sangram Vajre first wrote about account-based marketing plays in his 2016 book Account-Based Marketing for Dummies. (As Driving event registration with help from Sales. ABM Campaigns vs. ABM Plays. Wake the Dead.

Account Based Marketing 20

Account Based Marketing ABM Campaigns Planning 20

Sword and the Script | B2B

NOVEMBER 24, 2020

About this time last year, I looked at data in two reports by providers of SaaS software for hosting virtual events. The average conversion rate – pre-pandemic – for webinars was around 39-44% according to ON24 and GoToMeeting, respectively. Keep the momentum post-event. 54% repurpose the ideas from the event into new content.

B2B Marketing 68

B2B Marketing Webinar Metrics Co-Registration Advertising Agencies 68

Golden Spiral

JANUARY 7, 2021

32% of event organizers believe value can not be delivered in a virtual environment. 32% of event organizers don’t have the technological infrastructure to run events properly. Organizations hosting virtual events found that 45% of registrants attend live. Podfest had an upgrade option for their registrants.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62

Paul Gillin

JUNE 24, 2010

In conversations with hundreds of marketers over the last few years, we’ve observed that few of them closely track the ROI of their social marketing programs. In fact, many of the most successful marketers aren’t that concerned with ROI at all. Conversion rate. They include Indium Corp., Start with historical data.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Higher conversion rates. Organizations who use content marketing see 6 times higher conversion rates. Leaner budget.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Martech Advisor

JANUARY 22, 2020

Co-branded content initiatives enable brands to combine the expertise of another brand to create well-researched content. A drip campaign is an automated sequence of emails triggered after a specific event. Form: Keep only bare minimum fields that are essential to complete the registration. Collaborate With Brands.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Vidyard

JULY 9, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

Specific Marketing Tips for Startups 3. 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.1.1 Content Marketing Tips for Startups 3.1.2 Top Content Marketing Resources for Startups 3.1.3 Top Content Marketing Tools for Startups 3.2 Social Media Marketing for Startups 3.3.1

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65