Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. CRMs and Marketing Automation Platforms — critical tools for any B2B organization — are barely usable without solving this fundamental problem.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Tweetable Moments.

Social Media 143

Social Media Activities Media Skype 143

Martech Advisor

MARCH 17, 2020

Norman Guadagno , CMO, Acoustic. "By “Finally, leadership must evaluate the use of new tools for team collaboration, from shared documents through platforms such as the Google Suite or video calls on platforms like Zoom and Skype. The best thing a sales organization can do for its customers is to be valuable.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Vidyard

NOVEMBER 13, 2019

Skyping in space. Winner: NetMotion Software Runners-Up: Uberflip, Genesys Honorable Mentions: Confirmit, SmartBug Media “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. Do they end up Skyping with alien lifeforms? How far will it go?

Video Marketing 65

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 65

Leadspace

FEBRUARY 12, 2017

Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce. “How do you set the organization and invest correctly between” engineering, sales, marketing and other competing budgets and priorities?

Enterprise Management 66

Enterprise Management Best Practices Marketing Management Skype 66

chiefmartech

JUNE 12, 2017

It also includes Skype, Slack, and WebEx in collaboration , Box, Dropbox, and Google Drive in cloud storage , and so on. In fact, I thought it was a highly rationalized and well-organized stack. It gives organizations tremendous digital agility. Meeker cites four major innovations in the nature of software in the cloud (p.

Enterprise Management 88

Enterprise Management Marketing Management Service Budget Programs 88

Vidyard

NOVEMBER 13, 2019

Skyping in space. “ Skyping in Space ” by NetMotion Software is the ultimate example of show don’t tell storytelling by a B2B brand. They strapped an iPad and some GoPro cameras to a weather balloon, let it loose, performed a Skype video call all the way in space, and documented the story in an amazing video.

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

LEADership

AUGUST 7, 2014

Large organizations governed by brand marketing policies (a.k.a. Organic search traffic is very valuable and you definitely want to build volume. If you are the CMO of a B2B company, you need to make sure that this message of change and speed is translated into action and not merely chanted as the new mantra.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Heinz Marketing

JULY 9, 2018

Talk a little about where first of all your organization focuses and what exactly a Chief Potential Officer is. We are in the business at the Kevin Eikenberry Group of helping leaders and their teams and by definition their organizations become more successful and reach their potential. Matt: Awesome.

B2B Thought Leadership 41

B2B Thought Leadership Thought Leadership Work Management B2B Sales 41

Leadspace

APRIL 26, 2017

It was the perfect chance for me — together with the hundreds of other marketers who packed the auditorium — to gain a rare insight into the workings of some of the most successful B2B marketing organizations out there.

Ideal Customer Profiles 97

Ideal Customer Profiles Marketo Marketing AI Top of Funnel 97

SnapApp

FEBRUARY 13, 2018

According to CMO by Adobe, 52% of multi-channel marketers say they “usually” or “always” hit their financial targets. . . . It's beoming more complex to determine which channels, messages, and sequence of touchpoints are delivering the most qualified leads to your organization. Increase revenue. Deeper analytics.

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Heinz Marketing

DECEMBER 14, 2020

We used to record these in Skype. Russ is a regular on our Friday morning CMO events. How do we help the organization understand that marketing is more than arts and crafts, understand that marketing was more than likes and tweets, that there’s the science behind it? Matt: Welcome everyone. Back from Thanksgiving.

Sales Management 129

Sales Management Top of Funnel Work Management Peer-to-peer 129