Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016. Real-time content/offer management.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

KEO Marketing

JULY 10, 2017

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Planning 145

Planning Marketing Budget Creation Budget Programs Paid Content 145

Hubspot

JANUARY 6, 2020

From SEO and analytics to content and display, the marketing industry is one of the most rapidly changing landscapes this year — and 2020 will be no different. Marketing wants to lean into an experience people want, which is why teams are constantly exploring new avenues to connect with their buyers. The MQL's Irrelevance.

Marketing AI 91

Marketing AI Lead Ranking Work Management Marketing Management 91

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

Brand Identity 100

Brand Identity Branding Mobile Advertising Click Rate 100

Webbiquity

FEBRUARY 9, 2016

Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift. Email marketing works—for both sellers and buyers. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Hubspot

OCTOBER 22, 2012

I know, I know, mobile's really important. We all know mobile optimization is important, but even still, only 16% of marketers have developed a mobile strategy aimed at customer engagement, according to a CMO Council study. Well, mobile is relatively unchartered territory. Prioritize Mobile SEO If.

Optimization 28

Optimization Top of Funnel SMS Emarketing 28

Martech Advisor

FEBRUARY 28, 2020

In the February 2020 edition of Martech This Month , we look at the most exciting updates in marketing and martech in February 2020. A lot has happened in marketing this month; here are your essential marketing updates for February 2020: What's Hot in Martech. The Latest Research to Guide Your Marketing Strategies.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Valasys

APRIL 17, 2023

Personalization for content marketing enables you to bring tailor-made content for your customers. Personalization in content marketing refers to attuning the content of marketing messages or campaigns to specific individuals or audience segments based on interests, preferences, behavior, or demographics.

Marketing Automation Services 52

Marketing Automation Services Personalization Content Marketing SMS 52

chiefmartech

FEBRUARY 27, 2017

The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. Market leaders like Adobe, Marketo, Twitter, and Apple either opened or revamped their API and developers’ platforms.

API 40

API CMS Development Enterprise Management eCommerce 40

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). It won market share from all of its physical competitors thanks to the integration of physical and digital – the omnichannel. Omnichannel campaigns that involved SMS at some point in the process were 47.7% Marketing Week ). Google ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Martech Advisor

DECEMBER 17, 2019

Matt Reid, CMO of EZ Texting, highlights EZ Texting’s 2019 Mobile Usage Report: How Consumers Are Really Texting by showcasing texting trends among mobile users and how businesses can utilize SMS texting to their advantage. Learn More: Why You Should Design Mobile-First Enterprise Applications.

Mobile Marketing 54

Mobile Marketing Click Rate Advertising Mediums Cold Calling 54

Martech Advisor

APRIL 2, 2020

John Nash, CMO of RedPoint Global discusses how this may have worked well in the past, brands now want to expand their reach to meet the connected consumer wherever they happen to be. Learn more: Transforming Social Media Marketing Through AI. CX as the new Battleground.

Brand Identity 56

Brand Identity Branding Touchpoints SMS 56

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

JANUARY 17, 2012

Pop Quiz: Name your most important job as a marketer. Digital media, social media, mobile, and all the traditional marketing channels vie for your and consumers’ attention now. Consequently, generating and managing leads has become increasingly complex, diverse, and critical for a CMO’s success.

Lead Management 28

Lead Management Work Management Marketing Management Top of Funnel 28

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Content Marketing Institute

AUGUST 6, 2018

What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”. What follows are – by any list or metric – 51 big names in online marketing, content marketing, and e-commerce along with their top social-media tool and reason for loving it.

Social Media 111

Social Media Paid Content Budget Programs Social Marketing 111

Aberdeen

APRIL 26, 2017

Choosing the correct medium is key to running a successful marketing campaign. Now, compare that with an SMS on-demand coupon, in other words, a one-off promotion that involves texting a short code to a defined number. For more tips on SMS coupon campaigns, check out this infographic from Neon SMS. It’s a no-brainer.

SMS 45

SMS Effectiveness Advertising Mediums Promotion 45

Marketing Interactions

MAY 23, 2018

As B2B marketers sprint forward, full of anticipation and excitement to help our companies grow and thrive based on the success of our customers, there are a few content marketing insights, 11 actually, that CMOs wish all marketers knew. I’ve been a marketer for a very long time. Some of these may sound familiar.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. You got this.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28

Hubspot

OCTOBER 18, 2011

Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.) This makes inbound marketing a much more effective, and cheaper way to reach people. It is entirely possible for your marketing not to suck. Determine what the half-life of your marketing channels is.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28