Martech

DECEMBER 28, 2022

Marketers know you can’t have marketing technology without experimentation. So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. Is there a marketing use case for ChatGPT?

eCommerce 106

eCommerce CMS Development Marketing AI SMS 106

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Hubspot

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech Advisor

FEBRUARY 28, 2020

In the February 2020 edition of Martech This Month , we look at the most exciting updates in marketing and martech in February 2020. A lot has happened in marketing this month; here are your essential marketing updates for February 2020: What's Hot in Martech. The Latest Research to Guide Your Marketing Strategies.

Marketing AI 73

Marketing AI Digital Asset Management Work Management Paid Search Agency 73

Porch Group Media

JUNE 29, 2021

25 Amazing Omnichannel Statistics Every Marketer Should Know (Updated for 2021). It won market share from all of its physical competitors thanks to the integration of physical and digital – the omnichannel. Omnichannel campaigns that involved SMS at some point in the process were 47.7% Marketing Week ). Google ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Martech Advisor

APRIL 2, 2020

John Nash, CMO of RedPoint Global discusses how this may have worked well in the past, brands now want to expand their reach to meet the connected consumer wherever they happen to be. Learn more: Transforming Social Media Marketing Through AI. CX as the new Battleground.

Brand Identity 56

Brand Identity Branding Touchpoints SMS 56

Martech Advisor

DECEMBER 17, 2019

Matt Reid, CMO of EZ Texting, highlights EZ Texting’s 2019 Mobile Usage Report: How Consumers Are Really Texting by showcasing texting trends among mobile users and how businesses can utilize SMS texting to their advantage. Learn More: Why You Should Design Mobile-First Enterprise Applications.

Mobile Marketing 54

Mobile Marketing Click Rate Advertising Mediums Cold Calling 54